So, I’ve churned out 2000 blog posts about folks who dream of online businesses but never take the leap, and guess what? I’m still here, typing away, poking fun at the same procrastination and overthinking. This retrospective is a self-aware chuckle at my own obsession with these non-starters, dissecting what I’ve learned - or, let’s be real, probably haven’t. Join me as I sift through the digital rubble of my own words, laughing at the absurdity of it all.

The Endless Loop of Daydreams
My posts love to harp on how people get stuck fantasizing about online empires without lifting a finger. They picture viral fame or passive income but stay glued to their couches. I’ve written this same point in a thousand ways, and it’s still true. Maybe I’m the one stuck, recycling this observation like a broken record.
- A TikTok account stays imaginary. Someone dreams of posting dance videos that blow up overnight, earning brand deals. They never download the app, too busy scrolling the screen for inspiration. I’ve blogged about this fantasy at least 50 times, and it’s still a fan favorite.
- A blog idea gathers dust. A would-be writer plans a site about vegan recipes, expecting ad revenue to pour in. They buy a domain, write one post, and abandon it for Netflix. I’ve spun this tale in 30 posts, each with a slightly different flavor of laziness.
- A dropshipping store never launches. An aspiring entrepreneur researches trendy products like fidget spinners, envisioning millions. They get overwhelmed by supplier lists and quit before setting up a Shopify page. I’ve milked this scenario across 40 posts, and readers still nod along.
Fear: The Star of Every Post
I’ve spilled gallons of digital ink on how fear keeps people from starting online ventures. Scared of failure, judgment, or just looking silly, they freeze before the first step. My posts frame this as the ultimate villain, yet I keep circling back to it. Honestly, I might be a little scared of running out of ways to say it.
- A YouTube channel stays in the head. Someone wants to vlog about their dog but dreads negative comments. They film one shaky video, hate how they sound, and delete it. I’ve written 60 variations of this, each with a new excuse for not hitting upload.
- A freelance profile collects cobwebs. A wannabe graphic designer signs up on Upwork but fears rejection from clients. They tweak their bio for weeks, never bidding on a job. This hesitation fuels 25 of my posts, and I’m still not bored of it.
- An Etsy shop remains a sketch. An artist plans to sell custom mugs but worries their work isn’t good enough. They draw designs, second-guess them, and stick to their day job. I’ve churned out 35 posts on this, each with a fresh coat of self-doubt.
The Myth of the Perfect Plan
My blog’s a shrine to people who think they need a flawless blueprint before starting. They research, strategize, and overthink until the moment passes. I’ve mocked this habit endlessly, yet here I am, still dissecting it. Maybe I’m overplanning this retrospective right now.
- A podcast idea stalls forever. Someone wants to talk about true crime but waits for the perfect mic and co-host. They spend months reading gear reviews, never recording a word. I’ve got 45 posts on this, each with a new gear obsession.
- A course launch gets overthought. An aspiring guru plans an online class about productivity but rewrites the outline endlessly. They watch competitors’ videos, convinced they need a better hook. This perfectionism fills 30 of my posts, and I keep finding new angles.
- An NFT project never mints. A dreamer sketches digital art, planning to sell it as NFTs for millions. They study blockchain for months, paralyzed by gas fees and trends. I’ve written 20 posts on this, each with a shinier hypothetical artwork.

Procrastination: My Muse
Procrastination is the golden thread in my 2000 posts, the glue holding every non-starter’s story together. These folks delay with Netflix, social media, or “research” until their ideas expire. I’ve built a career on describing this, and it’s almost poetic how I procrastinate finding new topics. The irony isn’t lost on me.
- A Substack stays a draft. Someone plans a newsletter about tech trends but keeps tweaking the first post. They read other writers, feeling inferior, and never hit publish. I’ve got 50 posts on this, each with a new distraction method.
- A Twitch stream never goes live. A gamer wants to stream but spends weeks picking the perfect overlay. They test their setup endlessly, never hitting the “go live” button. This fills 40 of my posts, and I’m still charmed by their setup woes.
- An eBook remains a note. A writer jots down ideas for a sci-fi novel, dreaming of Amazon bestseller status. They rearrange chapters in their head, never typing a sentence. I’ve spun this yarn 35 times, each with a fancier book title.
The Allure of Passive Income Fantasies
I’ve written ad nauseam about how non-starters chase the dream of money while sleeping. They love the idea of affiliate links or online stores that run themselves. My posts tear into this myth, yet I keep coming back like a moth to a flame. Maybe I secretly want that effortless cash too.
- An affiliate site never launches. Someone plans a blog with links to camping gear, expecting commissions to roll in. They read SEO guides for weeks, never publishing a post. I’ve got 55 posts on this, each with a new niche they’ll never touch.
- A print-on-demand shop stays hypothetical. An artist dreams of selling T-shirts with funny quotes on Redbubble. They doodle designs, decide they’re not trendy enough, and quit. This fuels 30 of my posts, and I keep finding new slogans to mock.
- A faceless YouTube channel fizzles. Someone wants to run a channel with AI-voiced history videos, picturing ad revenue. They watch tutorials on video tools, never making a clip. I’ve written 25 posts on this, each with a grander channel vision.
Self-Doubt: The Ever-Present Gremlin
My posts never shut up about self-doubt, the voice telling non-starters they’re not cut out for online success. It’s why they never post, launch, or try. I’ve framed this gremlin as the ultimate saboteur, and I’m still not tired of it. Writing about is like therapy for my own doubts.
- An Instagram page stays private. Someone wants to share fitness tips but thinks their photos look amateur. They post one story, panic about likes, and lock their account. I’ve got 60 posts on this, each with a new insecurity to unpack.
- A Patreon never opens. An artist plans to crowdfund their comics but fears nobody will pledge. They sketch ideas, decide they’re not professional, and shelve the plan. This fills 35 of my posts, and I keep finding new art styles to describe.
- A Twitter thread stays unwritten. Someone wants to share a hot take on crypto but worries about trolls. They draft tweets, delete them, and stick to lurking. I’ve written 30 posts on this, each with a spicier hypothetical thread.
The Comfort of Doing Nothing
I’ve waxed poetic about how non-starters love the safety of inaction. No risks, no failures, just cozy daydreams. My posts revel in this inertia, and I’m guilty of reveling in it too. After 2000 entries, I’m still comfy writing about their comfort zones.
- A Shopify store stays a bookmark. Someone bookmarks tutorials for selling custom jewelry, dreaming of profits. They browse supplier sites, get overwhelmed, and close the tab. I’ve got 50 posts on this, each with a shinier product idea.
- A Reddit account never posts. Someone wants to share life hacks, picturing upvotes galore. They lurk on subreddits, too shy to comment, and stay silent. This fuels 40 of my posts, and I keep finding new subreddits to mention.
- A LinkedIn profile stays bare. An aspiring consultant plans to network online but dreads self-promotion. They write a bio, delete it, and stick to job boards. I’ve written 25 posts on this, each with a fancier job title.
So, What’s the Point?
After 2000 posts, I’m still chuckling at the non-starters, their daydreams, and my own knack for spinning the same yarn. I’ve learned they’re scared, lazy, and stuck - and maybe I’m stuck too, writing about them like it’s my life’s work. If there’s a lesson, it’s that humans love dreaming more than doing, and I’m no exception. Here’s to the next 2000 posts, probably saying the same darn thing.