Ever feel like the online business world is a bizarre alternate universe where everyone speaks a secret code? I’m the guy who sees TikTok trends, crypto buzzwords, and influencer jargon and just scratches his head, utterly baffled. This so-called "digital landscape" is just full of weird terms and hype that make no sense to an outsider like me. Here are some outdated online trends from my clueless perspective, trying to make heads or tails of this chaotic mess.

Social Media Circus
The internet’s obsession with platforms like TikTok and Instagram feels like a never-ending talent show I wasn’t invited to. People post fifteen-second videos of synchronized dances or lip-syncing, and somehow it’s a career. Hashtags like #Viral or #FYP are thrown around like they’re magic spells. I’m just sitting here wondering why everyone’s filming themselves in their kitchen.
- A dance video gets millions of views. Some kid does a goofy dance to a catchy song, and suddenly it’s everywhere. I try mimicking the moves, trip over my dog, and realize I’d need a choreographer and a film crew. Meanwhile, these creators are banking cash from brand deals I don’t even comprehend.
- Hashtags rule the world. People slap #ForYou or #Trend on posts, and it’s like a cheat code for visibility. I post a photo of my lunch with #Yummy, and it gets three likes from my cousins. Apparently, there’s a science to this I’m nowhere near cracking.
- Live streams are a job now. Folks chat into their phones for hours while strangers send virtual gifts like digital roses. I tried talking to my webcam about my day, and my cat walked across the keyboard. Nobody’s paying me for that performance.
Selling Stuff by Existing
Influencers are like modern-day wizards who get paid for posting selfies and unboxing packages. They’ve got millions of followers hanging on their every word, and brands shower them with free stuff. I’m out here wondering how taking a photo of your coffee qualifies as a profession. The whole thing feels like a scam I’m too square to join.
- A sponsored post changes the game. An influencer sips a protein shake, tags the brand, and earns more than my monthly rent. I try posting about my instant coffee, but my five followers don’t care. There’s a knack to looking effortlessly cool that I clearly lack.
- Unboxing videos are pure magic. Someone films themselves opening a box of sneakers, and it’s got a million views. I open my Amazon package on camera, and it’s just me wrestling with bubble wrap. Nobody’s rushing to send me free gadgets for that.
- Swipe-up links are gold. Influencers tell you to swipe up for a discount code, and people do it like zombies. I put a link in my bio to my blog about lawnmowers, and it’s crickets. Apparently, my life isn’t clickable enough.
Digital Monopoly Money
Cryptocurrency and NFTs sound like something from a sci-fi movie, not real life. People talk about Bitcoin, Ethereum, or “minting” digital art like it’s normal, while I’m still using cash at the diner. The hype around this stuff is deafening, but it all feels like a giant riddle. I’m half-convinced it’s a prank the internet’s playing on me.
- Bitcoin is the future, supposedly. Folks buy this invisible money and brag about their “gains” on social networks. I check my savings account, see $47, and wonder if I’m missing a secret vault. Nobody’s explained how to even start without losing my shirt.
- NFTs sell for millions. Someone slaps a pixelated monkey on the blockchain, and it’s worth a mansion. I draw a stick figure on my laptop, but nobody’s bidding. The whole concept feels like selling air with extra steps.
- Crypto wallets sound sketchy. People store their digital cash in something called a “wallet” that’s not even physical. I lose my actual wallet under the couch cushions, so this seems like a disaster waiting to happen. Security phrases and private keys are way above my paygrade.
Work Without Working

Dropshipping and side hustles are all the rage, promising riches without a real job. You’re supposed to sell stuff you don’t own or hustle on apps to make bank. I’m still wrapping my head around how this isn’t just retail with extra confusion. The internet makes it sound so easy, but I’m not buying it.
- Dropshipping feels like a magic trick. You list products on a website, someone buys, and a supplier ships it. I set up a store for phone cases, but nobody visits, and I’m stuck googling “SEO.” Real stores at least have foot traffic I can see.
- Gig apps are a lifestyle. People drive for Uber or deliver groceries via Instacart and call it freedom. I sign up, get lost on my first delivery, and tip myself in leftover pizza. There’s a hustle rhythm I haven’t found yet.
- Print-on-demand is everywhere. You design a T-shirt, slap it on a site, and watch orders roll in. My stick-figure art on a hoodie doesn’t sell, and I’m out the setup fees. Creativity and marketing are skills I’m nowhere near mastering.
Algorithms
Everyone online talks about “the algorithm” like it’s a god controlling their fate. It decides who sees your posts, videos, or ads, and nobody really knows how it works. I’m just trying to figure out why my cat photo didn’t blow up. This mysterious force runs the show, and I’m clueless about its rules.
- Gaming the algorithm is a job. Creators tweak video titles or post at weird hours to get noticed. I upload a clip of my dog snoring, and it’s buried under dance videos. There’s a secret formula I’m not privy to.
- Engagement is the holy grail. People beg for likes, comments, and shares to boost their posts. I ask my mom to like my tweet, and she accidentally reports it. Clearly, I’m not cut out for this popularity contest.
- Shadowbans sound terrifying. If you break some unspoken rule, the algorithm hides your content. I post about my barbecue, and suddenly nobody sees it. I’m paranoid I’ve been banished to digital purgatory.
Fame for No Reason
Viral trends pop up out of nowhere, turning random people into stars for a week. One day it’s a sea shanty, the next it’s a cereal-eating challenge. I’m baffled by how these things catch fire while I’m still mastering email. The internet’s attention span is a mystery I’ll never solve.
- A meme coin explodes. Some dog-themed cryptocurrency trends, and people make millions overnight. I buy a dollar’s worth, and the value tanks by bedtime. Timing and luck are everything, and I’ve got neither.
- A challenge takes over. Everyone’s dumping ice water on their heads or eating spicy noodles on camera. I try a dance challenge, pull a muscle, and delete the evidence. My coordination isn’t trend-worthy.
- A sound goes viral. A random audio clip gets used in a million TikTok videos, and its creator’s famous. I record my blender, post it, and get zero traction. My appliances aren’t destined for stardom.
Filming Your Life for Strangers
Content creation sounds like a fancy term for recording every waking moment. YouTubers, streamers, and vloggers churn out videos like it’s a factory. I’m still trying to figure out how to hold my phone steady. Why anyone watches this stuff is beyond me.
- Vlogging is a full-time gig. People film their morning routine, and it’s got a million views. I record myself making toast, and it’s shaky and boring. Editing and charisma are skills I don’t possess.
- Streaming games pays bills. Gamers play Fortnite for hours while chatting with fans, earning donations. I try streaming my old racing game, but my internet lags, and nobody shows up. Tech and personality are hurdles I can’t clear.
- Short-form content rules. Reels and Shorts are bite-sized videos that hook viewers fast. I make a clip of my cat, but it’s too long and gets skipped. Pacing and polish are tricks I haven’t learned.
Still Clueless and Okay With It
The online business world is a loud, confusing jungle of trends, jargon, and hustle I’ll never fully get. From influencers to algorithms to crypto crazes, it’s a whirlwind that leaves me dizzy and a little amused. I’ll stick to my analog life, marveling at this digital circus from a safe distance. Maybe one day I’ll crack the code, but for now, I’m just happy to laugh at the chaos.