Is a YouTube Marketing Course Worth It?

It’s no secret that YouTube is one of the most powerful platforms for marketing. And if you’re not using it to its full potential, you may be missing out on a huge opportunity. There seem to be a lot of YouTube marketing courses that you can learn from to help you get more views, subscribers, and ultimately, customers. But where do you start? Which one?

You want a decent YouTube marketing course for a reasonable tutorial fee so that you can start using them in your own campaigns. From video SEO to using annotations and more, let’s check what you really need to learn to make your YouTube videos successful.

Is YouTube Marketing Necessary?

YouTube enables you to target a specific audience with your videos. It allows you to create engaging content that will interest your viewers. You can also use YouTube to build brand awareness and create an audience for your business or product. For that reason, YouTube marketing is one of the most lucrative ways to connect with potential customers and build relationships.

You can interact with your viewers by responding to comments and questions. This interaction will help you build trust and credibility with your audience.

YouTube is also a great platform for driving traffic to your website or blog. You can include links in your video descriptions that lead viewers back to your site. This will help increase web traffic and generate leads for your business.

No need to tell you that YouTube is one of the most popular social networking platforms with over 2 billion active users every month worldwide. It is a great platform for marketing your business or product. You can reach a large audience with YouTube marketing. YouTube should indeed be part of your marketing strategy.

Is YouTube Marketing Worth It?

Video marketing requires you to have a certain level of video and audio editing skills, presentation skills, and SEO skills to be able to rank on the YouTube search engine. If you don't feel your knowledge and skills are up to scratch but seem feasible, you should consider taking a YouTube marketing course.

YouTube SEO

To rank highly on YouTube, you need to optimize your videos for the search engine. This means using the right keywords in your titles and descriptions, as well as tagging your videos with relevant keywords.

You should also create transcripts of your videos, as this makes it easier for YouTube’s algorithms to index your content. Finally, promoting your videos on other channels and websites can help to give them a boost in the search rankings.

Courses That Focus On Your Target Audience

YouTube has a vast and diverse audience, so it's important that you find a course that teaches you to identify your target audience before creating your YouTube marketing strategy. The ways that the tutors teach are;

• Use Google Analytics to find out who is watching your videos and where they are from. This will give you an idea of the demographics of your audience.
• How to take a look at the comments on your videos and see what people are saying about them. This will give you an idea of what topics are resonating with your audience and what they want to see more of.
• Use social media monitoring tools to track mentions of your brand or videos on social media. This will give you an idea of how people are discovering and interacting with your content.

Once you have a good understanding of who your target audience is, you can start creating content that appeals to them specifically. Keep in mind that as your channel grows, your target audience may change slightly, so it's important how the marketing tutors teach you to be flexible and adaptable in your approach.

What Kind of “Compelling Content”?

But what exactly makes for compelling content? Most of the YouTube marketing course tutors teach you to;

1. Keep it interesting. You want your content to be attention-grabbing and engaging. This can be achieved by being creative with your videos and making sure they offer something unique that viewers will want to see.
2. Be informative. In addition to being interesting, your content should also be informative and helpful. This will keep viewers coming back for more, as they know they can expect to learn something from your videos.
3. Use keywords wisely. Keywords are important for getting your videos found by potential viewers, so make sure to use them wisely. Use relevant keywords in your titles and descriptions, and consider using them throughout your video as well to help improve its search ranking.
4. Promote your channel. Once you have some great content, make sure to promote your channel so that people can find it easily. Use social media, email marketing, and other techniques to get the word out about your YouTube channel and encourage people to subscribe.

Optimize Your Videos for Search

To ensure your videos are discoverable by your target audience, it's important to optimize them for search. You will usually get to learn things like;

• Use keyword-rich titles and descriptions
• Include transcripts of your videos
• Optimize your thumbnail images
• Create closed captions for your videos

By following these tips, you can help your videos rank higher in search results, making them more likely to be seen by potential viewers.

Use Keywords and Tags

To make your videos more discoverable on YouTube, you should be learning how to use keywords and tags. Keywords are the words or phrases that people are searching for on YouTube. 

For example, if you’re making a video about how to make a cake, you would want to use keywords like “cake recipe” or “easy cake recipe.” Tags are similar to keywords, but they are more specific. They help YouTube understand what your video is about. For example, you might use the tags “cake,” “baking,” and “dessert.”

When you use keywords and tags, your videos are more likely to show up in search results and related video sections. A good tutor will help you get more views and subscribers this way.

Create Engaging Thumbnails

This is another important one that YouTube marketing experts usually teach - to create an engaging thumbnail for your YouTube video, the image should be clear and relevant to the video content. The title of your video should be visible and legible, and the thumbnail image should be bright and attention-grabbing. Also how to add a call to action in the thumbnail, such as "Watch Now" or "Click Here."

Use Annotations and Cards

Annotations are a great way to add extra information to your videos, and they can also be used to link to other videos or websites. Cards are another great way to add extra information to your videos, and they can also be used to link to other videos or websites.

Promote Your Videos on Social Media

Not many YouTube marketing tutors teach you how to promote your videos on social media, such as;

1. Use platforms such as Facebook, Twitter and Instagram to share your videos. Use hashtags, so that your videos can be easily found.
2. Engage with your audience by responding to comments and questions. This will help to build a connection with your viewers and keep them coming back for more content.
3. Share behind-the-scenes footage or bloopers from your videos. This helps to give viewers a glimpse into your process and makes them feel more connected to you as a creator.
4. Collaborate with other creators who have a similar audience to yours. This can help to introduce your content to a new audience and grow your reach online.
5. Regularly post updates about your channel or upcoming videos. This helps to keep your audience engaged and interested in what you have to offer.

Use End Screens and Watermarks

End screens and watermarks are two great ways to make your YouTube videos more engaging and professional. End screens can be used to promote other videos or channels, while watermarks can help protect your videos from being stolen or shared without permission.

To use an end screen, many tutors provide some templates. So all you have to do is simply add a template to your video in the YouTube Video Editor. You can then customize the template with your own images, text, and call-to-action buttons. Watermarks can be added in the same way, by selecting the “Add Watermark” option in the editor.

Collaborate with Other YouTubers

Although there are a number of benefits to collaborating with other YouTubers, this is another area that not many YouTube experts teach you about. Collaborations can help you reach a wider audience as you tap into each other's fan bases. They can help you create higher-quality content as you pool your resources. It’s also simply fun and rewarding to work with someone else on a creative project.

You don’t get to learn this area much because the techniques can be advanced. The tips for collaboration includes; 

• Your channel is compatible with theirs in terms of style and content. You don't want to team up with someone whose channel is the complete opposite of yours - it's likely that their fans won't be interested in what you have to offer. 
• Take the time to get to know the other YouTuber before committing to anything - Collaborating is all about trust, so you need to make sure that you're on the same page. Finally, be prepared to put in the work - Collaborating takes time and effort, but it can be incredibly rewarding if done right.

Run Contests and Giveaways

There's no doubt that contests and giveaways are one of the most effective ways to increase engagement and grow your YouTube channel. You will usually learn some tips on how do you run a successful contest or giveaway from a good YouTube marketing course. Such as;

1. Make sure your prize is something your audience actually wants. It should be relevant to your channel and something that will excite them.
2. Choose a contest format that will be easy for you to manage and that will give everyone a fair chance to win. Popular formats include voting contests, caption contests, and guessing games.
3. Set clear rules and guidelines for your contest or giveaway. This will help ensure that everything runs smoothly and avoid any confusion or frustration from participants.
4. Promote your contest or giveaway heavily in the lead-up to it. Use all of your social media channels, email list, and website to get the word out.
5. Keep an eye on the comments section during and after the contest or giveaway has ended. This is a great way to interact with your audience, answer any questions, and show your appreciation for their participation.

Is a YouTube Marketing Course Worth It? Here are some recommendations.

Bye 9 To 5 - Tube Monetization and Automation Program by Jordan Mackey 

Jordan Mackey himself is a very successful YouTuber, who teaches you all-round techniques including SEO, affiliate marketing through YouTube videos, lead generation, niche selection, and more. He has helped thousands of students how to create videos that go viral in the shortest possible period.

Tube Mastery and Monetization Review by Matt Par

Matt Par teaches you a great YouTube marketing method without showing up your face in the video. It’s suitable for anyone because it’s all about the best-viewed niche, not about a particular niche that you may or may not like, or communication methods that you may or may not take. Matt Par himself has made his success using this very method.

There are many low-cost YouTube marketing courses out there but most of them only teach one side of it. If you want to become a YouTube marketing mastermind by adjusting your approach and taking flexible options, the above courses are two of the hottest ones right now.