You will find that the number of new visitors overweighs return visits when evaluating the website traffic. Up to 75% of all visitors to our website are new hits in most cases.
But the visitors who return to your site are the most important. Since returning users are often faithful to your brand and more likely to buy products or services on your website.
It makes it important to ensure that people come to your website repeatedly. We will teach you today, not a single, but you eight tactics to bring back visitors to your site, even if only once they have been to your site.
1. Always add fresh content and keep doing it
If old visitors realize that you regularly publish valuable information, they will continue to come back to use that information. The aim is to publish regularly, irrespective of whether it is podcasts, whitepapers, videos, blog posts, or any other form of online content. If you keep publishing the fresh content, you will keep getting the visitors.
Posting new content not only serves to improve search engines but also uses the platform as a way to find answers and thus makes your visitors come back. Only make sure you give the content some meaning.
2. Your publishing pattern should be consistent
You should maintain a clear publishing schedule when you are publishing content regularly. Because it is only half a fight to refresh the platform with fresh content, you must stay on a consistent pattern of posting. If you continue to post new blog posts each Tuesday and Friday in the near future, your visitors will remember it and keep reading these posts on your blog during those days. It will result in increased traffic on your site.
First, you have to decide how many new posts you will publish and then choose the best days to publish them. Maybe 1-3 times a week should be all right, depending on your blog. You can either increase or decrease the amount of content to suit your needs.
3. Focus on the user experience of your site
If people go to your web site and find it uncomfortable to use, they go to another website. Users can either stick to a website or go to another website, depending on the user experience of your site. To achieve a great user experience, make sure your design is excellent and beautiful. Optimize the loading speed of your web pages. Make navigating your site super easy for users to easily find what they are looking for. You should avoid such things as too big banners, non-matched ads, and all that is contrary to your site objectives.
4. Value you provide should be irresistible
Yes, it is true. Providing great values increase traffic to your site. Let's take an example to elaborate on this tip.
Prepostseo is a company that offers a complete suite of SEO tools. This suite consists of more than 100 tools, and these tools are free of cost. These tools are free, but they have millions of visitors every month when I checked their stats. Why? Because they are providing value to their customers. This irresistible value is the reason people coming back to their website. It is not about providing something free, it's about value. You can even deliver great value by charging for your products or services.
Based on your unique business model, there is so much value you can provide. This keeps old visitors, like movie lovers tailing a cinema, on your website.
5. Email marketing is essential today
It's quite a traditional idea to use email marketing to lead repeat visits. It's used for a long time, and top bloggers know it for sure.
It works as follow:
- First, a visitor visits the website.
- He/She likes your content after staying for moments on your site.
- You give her an option to subscribe to your email list and get a notification for new products or services, which could be an invitation for her to register.
- If someone subscribes, you send the notification.
- He/She reads that email and visit your site again.
After they visit your website three or four times, there are great chances of becoming a regular customer.
6. Push notifications always get more visitors
Push notification is a method that web pages use to try to allow users to receive notifications from their browsers when new content is uploaded by a blog.
It is very helpful to get your old users back by using push notifications. There is an option where users can choose not to get these notifications, but push notifications are effective overall. It works well for users who use push notifications.
7. Heard about Remarketing? Do it
Remarketing is a clever ad tactic that lets you target specific advertisements for people who have already engaged with your website. It lets you create targeted advertising in front of a specific demographic who had viewed your website before browsing the internet.
For this reason, we have sites like YouTube, Twitter, and Instagram, along with the other major marketing firms. You can add a remarketing pixel on your website by using Facebook custom audience so that you attract Facebook readers who have been visiting your website for the last 25 weeks. Google and other ad engines also offer similar features. A remarketing campaign is a great way to bring your website visitors back.
8. Use social media to get previous visitors back
Social media is great for getting people into your website and bringing them back. As with your email ads, you would like to get users to your blog to be part of your favorite social media networks like LinkedIn, Twitter, Instagram, Facebook, etc.
You will then have to publish new and fresh items on your website over and over again once they have started following you online, and then invite them to try them out. But don't be too promotional when using this technique. Try to offer as much value as possible, and you should only post material that will benefit your users.
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All in all
These are all fantastic and effective ways to lead repeated visits through your faithful readership base. But don't restrict yourself because as many innovations as you want can be introduced.
Just consider what's possible if you continue to give users an outstanding website interface with an enticing value, add new content and do that according to a regular publishing schedule, and then seek to let visitors come back via social media, remarketing, push notifications, and email. Your website will at least blow by back visitors. The visitors who return to your site are more important and loyal.
