It’s frustrating when potential customers make it to your checkout page only to abandon their carts at the final leg.
You end up losing massive sales opportunities that can hurt your company’s profitability. Fortunately, there are effective ways to overcome your potential customers’ objections, giving them that last nudge to buy your products or services to increase your online sales.
If you’re looking for hacks to help reduce your ecommerce business’s cart abandonment rates, then this guide is for you.
1. Provide shopping bots
A quick and easy shopping experience can go a long way in ensuring visitors don’t abandon their carts and complete their purchases.
Provide shopping bots that give your potential customers instant answers about your services or products.
For example, shoppers might require some help adding multiple variations of the same item to their carts.
With your shopping bot, you can easily provide the help shoppers need to proceed to and complete checkout.
You can configure built-in shopping bots within your robust customer service software or integrate chatbot apps to your ecommerce platform and other channels.
Image source: Shopify
For instance, the Shopify Messenger chatbot can help shoppers browse your products, gain product recommendations, and get answers to their questions within Facebook messenger. This also includes getting automated shipping updates.
Leverage shopping bots and chatbots to provide a quick and easy shopping experience and 24/7 assistance.
It can help you connect with potential customers, build trust, and overcome objections that ultimately lead them to buy your products
2. Simplify your checkout process
A complex and long checkout process can discourage your potential customers from going through with their purchases.
This can lead to a poor user experience, causing high cart abandonment rates and low sales. You might also run the risk of losing those prospects forever.
The key is to keep your checkout process as straightforward as possible with these tips.
Provide a progress visualization
Use a progress indicator to show shoppers where they are throughout the checkout process.
Doing so tells your potential customers how close they are to completing their purchases, encouraging them to push through.
You can use nifty ecommerce tools that let you add visual indicators to your checkout page or form easily.
This simple three-step checkout process is a good example.
Image source: bbbootstrap.com
Eliminate unnecessary steps
Include only the crucial steps within your checkout process. Ideally, the process should include checkout, choosing the preferred delivery method, selecting and inputting payment information, and confirmation.
Allow shoppers to remove or increase the cart item quantity with ease
Provide a seamless shopping experience by making it easy for shoppers to remove items from their carts or increase their quantity. This way, your visitors won’t need to go all the way back to the shopping page, which can ruin the user experience.
A simple checkout process allows your visitors to buy your products easily, helping you overcome resistance and encouraging customers to purchase.
To ensure you have a fully optimized checkout process, work with a professional web design & internet marketing agency.
3. Offer various delivery options
Some shoppers will go through the checkout process and abandon their carts if you don’t offer the delivery methods they want.
Rectify this by offering multiple delivery options to accommodate your customer’s preferences.
You can provide various delivery methods with multiple speeds and price ranges on top of the standard option.
For example, western apparel brand Tecovas lets customers choose whether to ship their items within two business days or the next business day (with corresponding price points).
Image source: blog.shipperhq.com
Other customers might also want low-cost delivery methods, even if it means longer shipping times.
This makes it crucial to offer multiple options to cater to a broader range of delivery preferences. You can accommodate customers better with more delivery options, and shoppers are less likely to abandon their carts.
4. Show product details clearly
One secret to product descriptions that convert, whether on the product or checkout page, is to make them clear and easy to read.
After all, it can frustrate shoppers to reach the checkout page and realize they got the wrong color or size because the product description was unclear or too small.
This can end up ruining the customer experience, causing your prospects to abandon their carts.
Prevent this from happening by displaying product information clearly in the shopping carts. This helps ensure shoppers can easily see the item’s model, color, size, and price clearly.
It also helps keep shoppers from checking out the wrong item variation and ruin the shopping experience.
Additionally, display a summary of the shopping cart items before shoppers move to checkout. This order summary from the Under Armour website (underarmour.com) provides an excellent example.
Image source: underarmour.com
An order summary lets your potential customers check if they have the right product variation before proceeding to checkout.
Provide seamless shopping experiences with a quick and easy checkout process to help reduce abandoned carts.
5. Allow guest checkouts
Some shoppers prefer buying your products without the hassles of signing up for an account.
If you don’t offer a guest checkout option, some potential customers end up abandoning their carts.
The simple solution? Allow visitors to check out your items as guests and buy your products without signing up.
It’s one way of overcoming common objections. It allows shoppers to buy what they want from your site quickly, whether it’s a retail item or your ebook on the differences between a summit and a conference. Plus, you can always encourage visitors to create an account with your online store with exclusive offers, discounts, and other benefits that only signed-in members can enjoy.
For example, you can show pop-ups on the checkout page offering a 15% discount for the first purchase when visitors sign up for an account on your website.
What Do You Advocate?
Are you willing to share what you love? Show your creativity and earn rewards. Websites, AI tools, community & coaching.
6. Ensure seamless navigation between your store and cart
Most visitors want to add items to their shopping carts and get back to browsing other items in your store as quickly and as easily as possible.
The more work and effort you make your potential customers do, the less likely they will continue purchasing the items in their carts.
Ensure your shoppers can drop items in their carts and return to checkout quickly when they’re ready to buy with minimal effort.
For instance, you can allow shoppers to checkout directly from your product pages to reduce the number of clicks and page views required to complete transactions.
Auto parts store Extreme Power House does this well by letting shoppers checkout items quickly as soon as they find the right product.
Image source: bigcommerce.com
Potential customers can add the item to the shopping cart and it will automatically populate a checkout modal.
This allows shoppers to buy from the product page directly and get back to browsing quickly for seamless shopping.
Reduce your abandoned carts to raise your sales
Overcome last-minute objections with the tips in this guide, and you should see lower cart abandonment rates and higher sales.
Know what causes shoppers to abandon their carts and leverage the appropriate strategies to address them.
While reducing your abandoned cart rates won’t magically skyrocket your sales overnight, it can help increase your sales opportunities over time.
