10 Steps To Promote Affiliate Products On YouTube

Updated: January 25, 2023
by TJ Salvatore

You probably know already that YouTubers make advertising income as well as selling their own products or affiliate products. If you think the field is too competitive already, I'm afraid it is! But that shouldn’t stop you from giving it up before even trying. Promoting affiliate products is already proven as a great way to monetize your channel. So with the right strategies in place, you too can create successful campaigns and start seeing returns. 

In this post today, I will walk through the steps of promoting affiliate products on YouTube. From researching potential products to creating engaging videos, optimizing for SEO, and tracking performance, this guide will provide all the essential tips and tricks needed to become successful in affiliate marketing via YouTube. Read on to find out more!

10 Steps To Promote Affiliate Products On YouTube

You Don't Have To Show Your Face

You don't have to show up in front of a camera to do YouTube marketing. You can use slideshows, screencasts, or animation videos. Animation generator software can be a great way to create engaging and visually appealing videos for your YouTube channel.

The important thing is that you're providing something that draws your viewers' attention. If you're not comfortable being on camera, that's perfectly fine. There are plenty of ways to create engaging videos without being in front of the camera.

1. Creating a YouTube Channel

To create a YouTube channel, you first need to create a Google account if you haven’t already. Once you have a Google account, you can then sign up for YouTube and create your channel.

The name of your channel can be anything, but it’s better to make it recognizable than to make it a generic brand name to begin with. 

For example,

  • If you name your channel “Furniture Connection”, people will at least know that your channel is about furniture. They don’t know if it’s about making furniture, buying, or antique or modern furniture. But at least there is some indication. 
  • If you name your channel “Quality Connection”, nobody will know what it’s about. It can be about product checks, or it can be about people connecting/networking.

It’s worth taking some time to come up with the best name that describes your channel.

2. Find The Best YouTube Channel Niche

If you find it hard to come up with the best niche for your video affiliate marketing, here are some steps you can take;

If You Love It Or Not

Video Affiliate

Firstly, think about what topics you are passionate about and would like to make videos on. Once you have a few ideas, research each one to see if there is already a large and active community on YouTube around that topic. 

If so, that could be a good sign that there is potential for success in that niche. If not, you may want to reconsider your choice or try to find a unique angle on the topic that hasn't been covered as much by other YouTubers. 

If You Can Continue Or Not

Also, think about whether or not you will be able to consistently produce content for your chosen niche. It's no use starting a channel if you can't commit to regularly uploading new videos. This means you'll need to be organized and have a plan for how often you'll be creating new content. 

This article may help you find the most suitable niche for you: 17 Lucrative Video Marketing Niches To Exploit For Your Business Success

3. Research Affiliate Programs That Fit Your Niche

As an affiliate marketer, it is important to find affiliate programs that fit your niche. To find the right affiliate program for your channel, consider the following factors:

The type of content you create:

If your YouTube channel is about email marketing tutorials, you will want to find an affiliate program that offers products related to email marketing. Such as autoresponder services or follow-up email templates.

However, people who are interested in email marketing generally interested in other areas of online marketing, such as website creation, social media marketing, etc. In this case, you can also promote web hosting services or social media scheduler programs.

Your audience and your video style:

What kind of audience will be attracted to your channel depends on your video style and your brand personality. So accordingly, you'll have to take into account who your audience is and what interests them. Then you should find an affiliate program that offers products that would appeal to them. 

For example, if your channel is about saving money/frugal living, then inevitably, your audience's budget will be tight, so there's no point in promoting expensive products. 

Your goals:

What do you hope to achieve with your channel? If you want to make money from your channel, find an affiliate program with high commission rates. If you want to build up your subscriber base, find an affiliate program that offers exclusive deals or discounts for subscribers.

4. Create Video Content

Video Marketing

Your video content should be something that will grab the attention of your audience and make them want to learn more about the product you are promoting. 

Videos under 10 minutes are best since people have short attention spans. You don't need to go into great detail about the product, just provide a general overview and highlight the main features.

Don't just try to sell the product in your video, provide value as well. Teach viewers how to use the product, give them tips on getting the most out of it, etc. If you can help them understand how the product can benefit them, they'll be more likely to buy it.

5. Optimize Your Videos for Search

Once you have your videos created, it’s time to optimize them for search. This will help people find your videos more easily, and also help YouTube determine what your video is about so they can suggest it to others. 

Say The Keywords

In order for people to find your video, you need to use keywords that are related to the product. In the first few seconds, you will need to mention the keywords, so that YouTube’s voice recognition algorithm will pick them up. This will help people who are searching for information on the product to find your video easily.

Optimize Your Titles And Descriptions For Click-throughs

Make sure to include relevant keywords in your title and description so people can find your video. 

Your title and description are what will convince someone to click on your video, so make sure they’re catchy and to the point. Tease what’s in the video without giving too much away, and try to include a call to action (like “watch now!”)

Use Tags

Keywords placed in the tags section of your video help YouTube understand what your video is about, which can influence its ranking on the site.

Use Thumbnails That Grab Attention

Your thumbnail is what will show up in the search results, so make sure it's something that will grab attention and make people want to click on it. Include a relevant keyword in the thumbnail so people know what your video is about before they even click on it. 

Make sure your thumbnail image is high quality and clearly reflects the topic of your video. This will help entice viewers to click on your video. A good thumbnail should be relevant to the video and visually appealing.

Create Transcripts Of Your Videos

Transcripts provide an alternative way for people to consume the content in your videos, and they also give YouTube another way to index the content of your videos (which can help with ranking).

This guy earns $30k per month on YouTube >>>

6. Use Info Cards to Promote Your Products

Info cards (Annotations) are a great way to provide additional information about the product without making your video too long. You can add cards to your videos that link to your product pages and provide additional information about your products.

By adding info cards to your videos, you can provide links to your product pages and drive traffic to your website or affiliate site. You can use them to link to landing pages or other videos where people can learn more about the product.

7. Take Advantage of YouTube Advertising

YouTube advertising is a great way to promote affiliate products. By creating engaging videos that target your audience, you can drive traffic to your affiliate links and make sales.

To get started with YouTube advertising, create a video that introduces your affiliate product and tells viewers why they need it. Make sure to include a call to action at the end of your video so viewers know where to go to purchase the product.

Then, create a campaign in Google Ads and target your video to people who are searching for keywords related to your product. You can also target people who have visited your website in the past or who are similar to your current customers.

8. Use Social Networks To Drive Traffic To Your Videos

Social Networks To Drive Traffic

Social media is a powerful tool that can be used to drive traffic to your videos. By sharing your videos on social media sites such as Facebook, Twitter, Pinterest, TikTok, and of course, Instagram, you can increase the number of people who view your videos and are exposed to your affiliate products.

When promoting your videos on social media, it is important to create engaging content that will interest your target audience. You should also share links to your videos on other websites and blogs to further increase exposure. Additionally, you can use paid advertising on social media sites to reach a wider audience.

By using multiple social networks to promote your videos, you can reach a larger audience and generate more traffic to your website or blog. With the right strategy, you can effectively use social media to increase your video views and improve your affiliate sales.

9. Cross-Promote Your Affiliate Business

Many video marketers have websites and cross-promote their businesses. They can direct viewers to their site and prompt them to sign up with their newsletters, so they can promote products via email marketing. In turn, they promote their YouTube videos on their website, too.

By creating a blog site, you can use your blog to drive traffic to your video content and promote your affiliate business. By regularly posting new videos and promoting them on your blog, you can attract new viewers and get them interested in what you have to offer. You can also suggest that they sign up for your newsletter so they can stay up-to-date on all the latest news and information about your business. By cross-promoting your content, you can reach a wider audience and build a successful online presence.

10. Analyze Your Results And Adjust Accordingly

It's time to analyze your results - the first thing you'll want to do is check your analytics to see how your videos are performing. Are people watching them all the way through, or are they dropping off after a few seconds? Are they clicking on the links in your video descriptions?

If you're not getting the results you want, don't be afraid to experiment with different strategies. Try changing up the length of your videos, or the type of content you're creating. You might also want to consider using paid advertising on YouTube to reach a wider audience.

Once you have created your content, the next step is to get it in front of as many people as possible. This can be done by optimizing your website for search engines, using social media to share your content, and paying to advertise.

Whatever you do, make sure you're constantly monitoring your results and making adjustments as needed. That's the only way to ensure that your YouTube marketing campaign is successful.

If It Really Doesn't Work Out...

If you're like most people, you probably started your YouTube channel with high hopes and big dreams. But now, after months or even years of consistent effort, you're just not seeing the results you want. You've grown tired of making videos, and you're no longer sure that YouTube is the right platform for your business... Then you don't have to cling to YouTube marketing, because there are always other ways to promote your affiliate products. You can start focusing on blogging or email marketing. When it's time to give up your YouTube marketing, then it is time.

I know it's hard to let go of something you've invested so much time and energy into, but trust me, it's for the best. Here are three reasons why giving up YouTube marketing is the best decision for your business:

You're not reaching your target audience

The first reason to give up YouTube marketing is that you're simply not reaching your target audience. If you're making videos that nobody is watching, then it's time to move on. There are other platforms out there that will be a better fit for your business and your target market.

You're not getting results

The second reason to give up YouTube marketing is that you're not getting results. Even if people are watching your videos if they're not taking any action afterwards (such as subscribing to your channel or buying your products), then what's the point? It might be time to try a different platform or a different approach altogether.


You now have all the information you need to promote affiliate products on YouTube. There may be many opportunities to make money with affiliate marketing but YouTube is considered to be the most lucrative way to get started. I hope the steps outlined in this article will get you started, and build an audience that trusts your recommendations and will become loyal viewers. So take action today and start building an empire with your very own channel. Take your time, experiment, and learn from your mistakes, and soon enough you'll start seeing great results from your efforts!

About the author 

TJ Salvatore

A freelancer. A nomad. LGBTQ and animal rights activist. Love meeting new people, exploring new styles of living, new technologies and gadgets, new ways of making money.

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