The Death of Excitement: Why Video Marketing Is Becoming Boring

Are you tired of scrolling through your social media feeds only to be bombarded with the same old video content? Do you find yourself mindlessly clicking away from yet another boring marketing video? Well, my friend, you're not alone. Some marketing videos are a joy to watch, full of excitement and creativity. But some others - especially those in the "make money online" category - don't quite hit the mark for everyone. They focus a bit too much on bragging about successes, and that approach is just annoying for viewers.

You can say what appeals to one person might not appeal to another, but viewers have little choice. So they watch marketing videos and say, most marketing videos are dead.

The Current State of Video Marketing

So video marketing. Where do we even start? It's like that well-meaning friend who just can't seem to find their rhythm on the dance floor. You appreciate the effort, but sometimes it just doesn't work.

Originality Crisis

So where do we even start? It's like that well-meaning friend who just can't seem to find their rhythm on the dance floor. You appreciate the effort, but sometimes it just doesn't work. Many videos seem to follow the same formula, and it's like watching the same movie with different actors. The predictability can make viewers yawn instead of engaging them.

Why Is That?

• A Tried-and-True Approach: You know when you find that perfect recipe, and you stick to it because it always works? Creators might be doing the same, fearing the risk of something new and untested.
• Competitive Mimicry: It's like when your friend gets a trendy haircut, and suddenly, you want the same look! Seeing others succeed might be leading some creators to follow suit, hoping to catch the same wave of success.

The Overselling Dilemma

And speaking of engagement, what's with the overselling? It's like being at a party where someone talks about themselves non-stop. Some videos are so focused on selling a product or service that they forget to connect with the viewers. A little empathy, understanding, or relatability wouldn't hurt!

Why Is That?

• Sales Pressure: Imagine a friendly neighbor selling cookies for a fundraiser but feeling the pressure to sell the most. That pressure might push them to sell a bit too hard.
• Lack of Insight: It's like trying to buy a gift without knowing the person's preferences. Without searching for what people really want to watch, creators might miss the mark.

Lengthy Presentations

Length is another area where video marketing often stumbles. It's like being trapped in a never-ending story where you're looking for the exit but can't find it. Some videos just go on and on, forgetting that the users might not have all day to listen.

Why Is That?

• Information Overload: Think of a storyteller who loves their story so much they include every single detail. Creators might be overloading their videos with information, losing the essence of engagement.

The "Make Money Online" Maze

Then, we come to the overwhelming number of "make money online" videos. It's like a gold rush where everyone claims to have found the secret, yet it's often the same story retold in different words. These videos might make promises that are a tad too good to be true, and it can feel like a never-ending loop of the same pitch.

Why Is That?

• Trend Chasing: Like chasing after a rainbow hoping to find gold, the allure of quick success might lead many creators down the same path, resulting in repetitive content.

Ad Overload

Don't even get me started on the bombardment of ads within videos. It's like trying to enjoy a peaceful picnic, but a swarm of flies keeps buzzing around your sandwich. Sometimes, the advertisements are so frequent that it disrupts the viewer's experience rather than enhancing it.

Why Is That?

• Monetization Needs: Imagine a street performer who relies on tips; content creators need to earn too. Sometimes the pursuit of revenue might lead to an overuse of ads, much like a performer passing the hat too often.

Quality Concerns

The quality of content can sometimes be akin to a poorly cooked meal: it might fill you up, but it doesn't satisfy. Some videos lack depth, substance, or proper research, making them seem shallow and superficial.

Why Is That?

• Resource Constraints: Picture a chef with limited ingredients; sometimes, limited time, budget, or expertise might lead creators to compromise on quality.
• Content Demands: Imagine trying to bake fresh bread every day; the pressure to constantly produce might cause a lack of depth, like bread that's a bit undercooked.

Lack of Personal Connection

And how about the lack of personal connection? Many videos seem to talk at the lens rather than talking to the viewers. It's like being in a conversation where the other person is glued to their phone – you're there, but you don't feel heard or understood.

Why Is That?

• One-Size-Fits-All Approach: It's like receiving a generic greeting card; a broad approach might lead to a less personal connection, making the content feel less tailored to individual tastes.

Clickbait Conundrum

Finally, we must mention the clickbait titles and thumbnails, reminiscent of a carnival barker promising the show of a lifetime, only to find out it's the same old act. It can lead to mistrust and frustration among viewers.

Why Is That?

• View Count Pressure: Imagine a kid on a swing, pushing higher for more thrill. The push for views might lead to sensational titles, like swinging too high and losing control.

While the effort is certainly there, video marketing often seems like that cake that looked great in the picture but turned out a bit dry and tasteless. It might just need a new recipe, more attention to what the users truly want, and perhaps a pinch of genuine connection.

But hey, there's always room for growth, right? Even the most off-beat dancer can find their groove with a little guidance and practice. Here's to hoping video marketing finds its rhythm soon!

Overhyped Video Marketers

Overhyped marketing videos are like that friend at a karaoke party who sings a bit too loudly, missing all the notes but still loving the spotlight. They're certainly enthusiastic, but let's break down why they can feel so out of tune:

Loud and Proud, but Off-Key

It's like a drum that's being beaten way too hard. They often bombard us with grandiose claims, flashy graphics, and a relentless energy. It's like a firework show where every firework goes off at once, leaving us dazzled but confused.

Promises, Promises

Imagine a friend who always promises to take you on a grand adventure but never follows through. Hyped-up marketers often make big promises that sound too good to be true. It's like advertising a magic potion that can solve all your problems. The bottles look shiny, but what's really inside?

A Dash of Drama

Think of a soap opera where every scene is a cliffhanger. Hyped-up videos sometimes take a similar approach, building up a product or idea as if it's the most groundbreaking thing since sliced bread. It's like saying every meal is a gourmet feast when it's just a sandwich.

One Volume: Loud

Ever been to a party where the music's so loud that you can't hear yourself think? Those enthusiastic marketers can be like that, always turned up to eleven, without any soft or subtle moments. It's like a comedian who only shouts the punchlines.

All Flash, No Substance

Imagine a beautifully wrapped gift that turns out to be empty. They can sometimes focus so much on flashy visuals and bold claims that they forget to provide real information. It's like a beautiful cake with no flavor.

The Crying Wolf Effect

Remember the story of the boy who cried wolf? Those videos can have the same effect. When everything is "revolutionary" and "life-changing," it's hard to know what to believe. It's like a weather forecast that predicts a storm every day.

Disconnected from Reality

It's like a travel brochure that shows only five-star hotels when you're looking for a cozy bed-and-breakfast. They often seem disconnected from the real needs and expectations of their audience. They promise a palace when a comfy cottage would do.

Emotional Roller Coaster

Imagine a roller coaster that's all drops and no climbs, all thrills without the chance to catch your breath. Loud marketers often take us on an emotional ride, but without the thoughtful pacing, it can feel overwhelming.

Those annoying videos are like an enthusiastic friend who gets a bit too excited at a party. They confuse being friendly with being loud and might overlook being methodical.

Imagine someone trying to tell you a story but speaking so fast and with so much excitement that you can't follow along. They promise grand adventures, like a treasure map leading to gold, but often without the step-by-step guide to get there.

It's all sparkle and cheer but lacking a clear path, like a fireworks display where every sparkler is lit at once. They want to take you on a thrilling ride, but without the thoughtful planning, it's more of a dizzying spin.

As a viewer, you'd probably prefer a video that speaks to you, not at you, like a warm conversation over coffee. A methodical approach, clear explanations, and genuine connection might be more appealing. It's like wanting a tour guide who shows you the sights at a comfortable pace, shares engaging stories, and answers your questions.

The glitz and glamour might catch the eye, but it's the thoughtful content, like a well-cooked meal, that satisfies. It would be nice to see videos that focus on building a relationship rather than shouting from a stage. Like a favorite book or a cozy blanket, they would invite you in rather than push you away.