The Importance of Using Multiple Types of Content for Your SaaS Company

When creating a SaaS content marketing strategy for your SaaS company, you might be unsure of what types of content you need to invest in. While you might have an understanding of the difference between a whitepaper, eBook, or long-form blog post, you may not have a handle on which content marketing strategy is right for your SaaS business. You may even understand the difference between content promotion strategies, such as social media, SEO, or PPC, but may not know how to best employ each for your SaaS company.In that regard, it is important to keep in mind that SaaS companies can’t just focus on one type of content or just use one type of marketing channel for content promotion. Instead, SaaS companies should diversify their content offerings and make multiple investments in different types of content to see what works for their SaaS business and what doesn’t. In addition to that, it is devastatingly desperate for SaaS companies to make their content discoverable by potential users on multiple marketing channels in order to create additional customer touchpoints. __CONFIG_post_symbol__{"id":"25624"}__CONFIG_post_symbol__Wild Multiple Content Ideas1. Space-themed Troubleshooting GuideWhy stick to the mundane when you can take your troubleshooting guide to the stars? Create a guide where each problem is a 'galactic issue' and the solutions are 'hyperdrive fixes'. Your customers are the captains of their ships, trying to navigate through asteroid fields of bugs and system errors.Meteor Showers: Common problems that hit out of nowhere.Black Holes: Tricky issues that can suck in time and resources.Alien Invasions: Unexpected external factors affecting the system.Pretty cool, right?2. Time-traveler's OnboardingWelcome to the future, or is it the past? In this onboarding series, treat each new feature update or tool as a time-traveling adventure. Users are 'Time Navigators', and with each update, they're hopping into a different era to explore new territories and civilizations.Ancient Civilizations: Explore basic features in the 'Stone Age' of your software.Medieval Kingdoms: Advanced features are like discovering gunpowder or the printing press.Futuristic Utopias: Cutting-edge updates are like stepping into a world of flying cars and AI.3. Superhero Bug SquashersTurn the tedious task of reporting bugs into an epic battle between superheroes and villains. Each bug is a villain wreaking havoc in the city (your software), and users are the heroes reporting sightings and combating the chaos.The Bug League: A team of superhero users dedicated to finding and reporting issues.Villainous Glitches: Personify each type of bug as a different villain with unique powers.Epic Battles: Describe the process of fixing bugs as epic battles in comic-strip style updates.4. Interdimensional Customer SupportImagine if your customer support took place in different dimensions. Each support ticket transports the user and the support team to a unique dimension where the rules of reality are different, and so are the solutions.The Upside-Down: A dimension where common solutions work backward.The Mirror Realm: A place where problems are the opposite of what they seem.The Infinite Library: A dimension where every possible solution exists.5. Wizardry and SoftwareLastly, why not treat your software like a magical tome and your users as wizards learning spells? Each feature is a spell to be mastered, and every update is a new chapter in their grimoire.Potion Mixing: Combining different features to create new effects.Spell Duels: Competitive features where users can test their skills against others.Magical Creatures: Personify bugs as mischievous creatures to be tamed or banished.Intriguing concept, right?So, let's throw caution to the wind and try out these outlandish ideas. Who knows, one might just be the spell your SaaS company needs!Creating multiple touchpointsMost potential users of SaaS software don’t make a decision on which software to subscribe to that will help solve their problems the first time they encounter it. SaaS businesses need to continually sell subscriptions and temporary licenses in order for their software to grow, making it extremely important for SaaS businesses to have multiple ways that customer can interact with customers.On average, it takes a sales lead anywhere from six and eight marketing touches in order to prime them for a purchase. To make sure that your content converts in practice, you’ll need to have plenty of it created in different forms and discoverable on different marketing channels. You’ll also want to make sure that you invest in high quality content that actually converts, and this conversation rate can and should be tested through small scale paid ad campaigns. __CONFIG_post_symbol__{"id":"10377"}__CONFIG_post_symbol__Try out different types of contentNot all types of content are created equal, and not all types of content are interacted with equally either.For example, if you want to start a podcast for your SaaS business, you may want to focus it toward the industry that you are targeting instead of SaaS itself. This will help you get the attention of people within your industry and you can even reach out to do interviews with people in your SaaS niche so that you can promote to that company’s audience as well.Keep in mind though that fledgling podcasts may not have that wide of a reach, even if placed on platforms like Spotify and Apple Podcasts.As such, you need to have realistic expectations around having tens of people engaging with your content instead of hundreds or thousands, especially when you are just starting out. However, when creating content, keep in mind that there are clear advantages and disadvantages to each content type, and that some will convert better than others, and some will have wider reach than others. Growing Market DemandThe demand for SaaS solutions is on the rise, and it's not slowing down. Why? Well, businesses love the idea of not having to handle the nitty-gritty of maintaining software. They prefer paying for what they use, which is what SaaS offers. This model is super handy for small to medium businesses that might not have big budgets or tech teams. So, the demand is growing because it makes life easier, you know?More companies are adopting cloud-based services.SaaS offers cost-effective solutions for businesses of all sizes.The convenience factor is a huge draw for new customers.Seems like a growing market, doesn't it?Continuous InnovationContinuous InnovationThe world of tech never stands still, and SaaS companies are at the forefront of innovation. They're always coming up with new ways to make their services faster, safer, and more user-friendly. Plus, with advancements in AI and machine learning, SaaS platforms are becoming smarter and more adaptive. This means they can offer personalized experiences and predictive analytics, which are pretty cool and useful features for any business.Regular updates and new features keep SaaS platforms competitive.Integration with emerging technologies makes SaaS platforms more powerful.Personalization and automation are becoming standard in SaaS offerings.Innovation is key in tech, right?Shift Towards Remote WorkHere's something interesting: the shift towards remote and flexible work environments is a big thumbs up for SaaS companies. Why? Because remote work needs online collaboration, communication, and productivity tools. And guess what? Many of those are provided by SaaS companies. As long as businesses continue to support remote or hybrid work models, there's going to be a steady demand for these online services.Remote work increases reliance on cloud-based solutions.SaaS tools facilitate collaboration and communication for distributed teams.The trend of remote work doesn't seem to be reversing anytime soon.Makes sense, you see?Security and ComplianceNow, with all this online stuff, security is super-hyper. SaaS companies invest a lot in making sure their services are secure and meet various international compliance standards. As cyber threats evolve, so do the security measures of SaaS platforms. Businesses, especially those dealing with sensitive data, need to trust that their info is safe. This ongoing need for secure and compliant software solutions means SaaS companies will continue to be relevant.Cybersecurity is a top priority for businesses and SaaS providers.Compliance with regulations is necessary for many industries.SaaS companies are constantly updating their security measures.Security's pretty crucial, right?Customization and ScalabilityLastly, businesses love things tailor-made for their needs. SaaS platforms offer a level of customization and scalability that's hard to find elsewhere. As a business grows or changes, so can its SaaS solutions. This flexibility is a huge advantage and one of the reasons why SaaS might stick around for a long time.SaaS platforms can be customized to fit specific business needs.Scaling up or down is generally straightforward with SaaS products.Customization and scalability make SaaS solutions a long-term option for many businesses.Flexibility is appealing, isn't it? Overall, content marketing is a great way for SaaS companies to get the word out there about how their software can help solve problems. However, you will need to make sure to create multiple types of content and be patient, as quality content marketing requires consistent investment and time in order to see results. __CONFIG_post_symbol__{"id":"25639"}__CONFIG_post_symbol__