If you’re a writer and your dream is to publish a book of your own, then having a blog can be a great way to build an audience. Having an audience is essential if you want people to buy the book that you’ve spent so long writing!
The problem is, that both writing a book and writing a blog takes a lot of work so it can be a real struggle to do both at the same time. Unless that is, you work in a way that lets you do both at the same time.
Take note of user interaction
An important part of keeping your blog going is to regularly communicate with your audience because this helps you to build a relationship with them which will keep them coming back.
Your blog’s audience is also a wealth of information that you can utilize when you’re choosing exactly what your book should be about. Pay attention to which posts get the most engagement from your audience, and what questions they are asking in the comments section.
The way your audience interacts with your blog is essentially a vote for the type of content that they would like to see, so paying attention to this is like having access to your own personalized (and free) market research.
Learn how to write a book
Once you have an idea of what the topic of your book might be, it’s time to address the question: how do you write a book?
Writing a book is quite different from blogging, and it’s important to understand the process before you get started. A lot of established authors have published advice on the writing process, and it’s well worth taking note of it so that you can establish good habits and avoid pitfalls!
Blog a book
If you have an idea for a book, and you are worried about how on earth you are going to write your book and maintain your blog at the same time; consider blogging your book.
This means writing your book and publishing as you go, in the form of blog posts. That way you are killing two birds with one stone, and you have the added bonus of being able to see which parts of your book are resonating with your audience as you go.
Blog about your book
If you don’t want to blog the actual content of your book, you can still have your book writing process feed your blog.
Done a lot of research on a particular topic? Turn that into a blog post. Having trouble staying motivated? Turn that into a blog post.
Your readers will love seeing how your project is coming together and will enjoy a glimpse of the ‘behind the scenes’ process. Plus teasing your book to them in this way will have them eager to read the finished project when it’s done!
Funnel readers into a mailing list
Mailing lists are a great tool for marketing your book, so it’s a good idea to compile one. Give your readers the opportunity to sign up for a mailing list from your blog, and then use it to keep them informed of new content and finally, promotion of your book when it’s ready.