How Churches Can Embrace Technology to Reach a Wider Audience

Updated: April 13, 2022
by Jess Adeola

For a church to grow it has to reach enough people and ensure those people are engaged. Engaged people who are invested in the mission and vision of the church can reach and influence others. Today’s highly digital world can feel disconnected, so it might not be obvious how a church can use technology to reach a wider audience while driving engagement at the same time. This is exactly what we are going to be looking at below.

How Churches Can Embrace Technology to Reach a Wider Audience

Using Data Segmentation

We have seen data segmentation used in many ways, and the way it is used in other areas can apply to the church too. Ministry leaders can collect data using an app or online to find out the makeup of their congregants. They can then surmise that they can reach the same types of people if they reach them with highly targeted content.

By sending people content that is highly pertinent to them, churches increase the chance of bringing these people into the fold. The result is a growing audience that then spreads the news about the church and its message, leading to even more growth.

Embracing Livestreaming

One of the technologies used today to reach a wider audience is livestreaming. Livestreaming is the use of tools and technologies to broadcast live video over the internet. Livestreaming has many benefits, one of which is helping a church reach those who cannot attend a service. There are many people who miss a service but wish they could be there. Now they can be with livestreaming. 

The other benefit is the ability to connect with anyone all over the world. As long as the church can send out its livestreaming link, anyone can join the stream. Additionally, churches can reach their audiences no matter which social media and video sites they use and prefer. This is because livestream setups allow for multi-streaming, which is going live on multiple social media and video hosting platforms.

Get On Social Media


Apart from livestreaming, churches should also embrace social media to reach a bigger audience. There are numerous people on social media who are looking for the right messaging but do not know how to find it. These may also be people who are not comfortable going to church but who are still open to hearing the word of God. Reaching them on social media means that even if the church is not growing its physical audience, it is growing its online one and reaching more people.

Use Different Types of Content

Churches can use technology to provide this multi-sensory experience through the use of audio, video, words, and images. By using these forms of communication, they engage with their audience better, which translates to improved attendance and thus wider reach.

The relationship between churches and technology should not be antagonistic because technology affords churches profound opportunities to engage with people, whether inside a church building or outside. Churches should, therefore, embrace technology for all the benefits it bestows.

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How To Write Christian Content

As a Christian writer, you have the unique opportunity to share the gospel with others through your words. But what does it take to write Christian content that is both effective and appealing to your audience?

Content creators who identify as Christian often seek to share their faith with others and promote Christian values through their content. This can be done in a number of ways, depending on the creator’s goals and audience. For example, some Christian content may be geared towards evangelism, while other creators might focus on providing encouragement or teaching biblical principles.

No matter what the goal of the content may be, those who create Christian content should always remember to exalt Christ and glorify God above all else. This means creating content that is high-quality, accurate, and respectful. It also means being mindful of the tone and language used, as well as the overall message being communicated.

If you’re interested in creating Christian content, be sure to pray for guidance and wisdom from the Holy Spirit. Then, put your creativity and passion to work to share your faith with others in a way that is both impactful and respectful.

Guidelines for Writing and Embracing Christian Content

If you're looking to write Christian content, there are a few guidelines you should follow in order to ensure your content is appropriate for a Christian audience.

First and foremost, remember that your audience is likely to be conservative, so avoid using offensive language or discussing sensitive topics. Stick to the basics of Christianity - God, Jesus, the Bible - and avoid getting too political.

Secondly, be sure to back up any claims you make about Christianity with evidence from the Bible or other credible sources. Don't make unsupported claims that could turn off your reader.

Finally, try to infuse your content with positivity and hope. Christianity is a message of love and forgiveness, so focus on those themes in your writing.

Types of Christian Content

There are a few different types of Christian content that you can write. These include:

  1. Bible Studies - This is where you take a passage from the Bible and study it in-depth. This could involve looking at the historical context, the meaning of the words used, and applications to our lives today.
  2. Devotions - A devotion is a short, usually daily, devotional reading. These can be based on a particular theme or topic, and often include a Scripture reading along with some thoughts to reflect on.
  3. Articles - Articles on various topics related to Christianity can be interesting and informative reads. You might discuss current events from a Christian perspective, offer tips for living out your faith, or share your testimony of how God has worked in your life.
  4. Book Reviews - If you're an avid reader, then writing reviews of Christian books can be a great way to share your thoughts with others. This could include fiction, non-fiction, biographies, or even children's books.
  5. Prayer requests - Prayer is an important part of the Christian life, and many people appreciate having someone to pray for them. If you have a heart for prayer, then writing out prayer requests can be a valuable way to help others.

How to Market Using The Technology

As a Christian writer, you have a unique opportunity to reach out to a niche audience with your message. But how do you make sure your content is reaching the right people?

Here are some tips for marketing your Christian content:

  1. Know your online audience. Who are you writing for? What are their needs and interests?
  2. Find Christian blogs and websites that accept guest posts. This is a great way to get your content in front of a new audience.
  3. Use social media to promote your articles. Share them on Twitter, Facebook, and other platforms.
  4. In order to include keywords in your titles and tags, you will need a good keyword research tool. This will help people find your content when they search for it online.
  5. Make sure your website is optimized for SEO. This will help people find you when they search for Christian content online.

By following these tips, you can make sure your Christian content is reaching wider audience!

About the author 

Jess Adeola

Jess is a working mother of two small children. Writer, graphic designer and a trainee accountant, who's looking to set up a design institution for children under 13 in the UK.

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