In the arena of digital marketing, things are constantly evolving, so you’ve got to be quick to react and adapt in order to stay in the game. Your revenues and conversion rates heavily rely on you, as a business owner, staying current with what’s happening in the world of digital marketing. And, although you could never be expected to be an expert in everything that’s happening, you’ve got to at least have a better than average grasp of a few things.
Here are the 6 things that every entrepreneur needs to know in order to keep their digital marketing at peak performance:
1. It’s not just about PPC
As digital marketing has evolved, so has the importance and impact that PPC has. Although there is still a place for PPC within your digital marketing plan, it’s not the only option available to businesses anymore, and there are plenty of other digital marketing methods that are more impactful and effective.
2. You have to spend money
Yes, there are some methods you can use that are essentially free, but if you’re going to have success in digital marketing, you’re going to have to spend money to get there. Generating ‘organic traffic’ will only get you so far, but if you’re looking to hit the top of search engine results, you’ll have to hire professionals to write and publish content, manage social media accounts and more. But even though you’ll be putting cash out, if you’re doing it right the ROI will be highly worth it.
3. Quality Content is essential
It can’t be said enough – you've got to have good content to attract customers, keep their attention, build trust and keep them returning. Giving readers filler content may work to draw them in momentarily, but it will do nothing else. Quality, relevant content is what they’re looking for, to get the answers to problems they’re having or any other information they’re seeking out. "When they get the answer they’re looking for, they’re likely going to stop searching – so why not make your content the source of their solution and the last page they need to look at to find their answers,” outlines Lloyd Ross, a marketer at LastMinuteWriting and Writinity.
4. There’s still some life left in SEO
Many continue to think that SEO is long gone, but that’s a totally fallacy. As long as people are searching online, there will exist some form of optimization to help sort and rank the most relevant information. But, as with all elements of digital marketing, SEO has evolved and continues to do so. Google is constantly updating its algorithm, meaning you need to be monitoring your rankings and altering your digital strategy to keep those rankings high.
5. Mobile optimization is not an option
If you’re going to see any true online success with your digital marketing, it’s absolutely essential to become mobile friendly. Not only are increasing numbers of people using their mobile devices for all of their online interactions, but Google has also recognized this shift and altered their algorithm to favor those sites that are mobile optimized.
“It’s no longer an option to have your website set up for mobile viewing, it’s a necessity. Anyone without mobile optimization will simply be overlooked, and customers are likely to move on to the next option,” states Lucille Sanchez, business writer at DraftBeyond and ResearchPapersUK.
6. Get conversion optimization working for you
If you’re looking to create a huge impact with your digital marketing in a short amount of time, conversion optimization may be just what you’re looking for. You will have to spend money to get this done properly, by professionals who are able to determine how you can optimize your website to help you convert more users of your website into paying customers. There’s actually a science behind it, and even though you’ll be spending money to achieve it, the ROI can be surprisingly high.
Staying current with the ever-changing world of digital marketing is essential if you want to stay competitive online. Although business owners cannot know everything regarding digital marketing, knowing and understanding these 6 things can help give you a great advantage with your online marketing strategy.