Affiliate Marketing Industry Statistics 2022

Updated: June 19, 2022
by Ray Alexander

With the growth of social networks, our desire for recognition can seem as wild as we want it to be. Where everyone has a chance to build their audience on a worldwide scale, it only makes sense that more people are looking to monetize their online presence, doesn't it? So today, we look at the latest affiliate marketing industry statistics. Perhaps the first question you want to ask is how many active affiliate marketers are there in the world?

It would actually be impossible to work that out because the business model is one of the easiest for anyone to take on. It doesn't require a licence. There is no centralized institution that calculates how many individuals work actively as affiliates. So anyone could become an affiliate marketer today for free, promote a couple of products on social media and quit tomorrow. Nothing to lose. That's why the current number of affiliate marketers is not available and if it is, it can be awfully inaccurate.

Wealthy Affiliate is said to be the largest community for new affiliate marketers and has welcomed 1.4 million people in the past 17 years of business. So there are certainly "millions" who work as affiliates as the industry keeps growing every year.

Indeed, referrals play a vital role in helping brands increase their revenues. Brands can save costs by paying commissions to affiliates upon sale instead of advertising themselves. The following affiliate marketing industry statistics prove that it is undoubtedly one of the most popular ways for the general public to make some cash online, and also it shows how brands are relying on this marketing method.

1. The Affiliate Marketing Trends

Affiliate marketing is an established business model. Looking back over the past decade, not only full-time affiliate marketers, but casual bloggers are earning supplemental income using PPC (pay-per-click) marketing as affiliates. Google Trends confirm that recent years have seen tremendous growth in the popularity of the search term.

Affiliate Marketing Statistics Google Trends 2022

The slight increase in popularity in the United States around 2017 can be explained. The 4G cellular networks first came out in 2009 but it took a few years to complete the coverage across the country. Eventually, it became normal for us users to be able to view relatively lengthy videos on the smartphone wherever we went without paying an extra fee.

It was around that time that video marketing was becoming the mainstream as opposed to blogging. More people became interested in earning extra income by broadcasting videos, not just on YouTube but on other social networks including Instagram. 

But that rise was just temporary, nothing compared to the substantial rise in the past few years. You probably don't need an explanation - the global pandemic, remote work opportunities, and the rise in unemployment rates helped more people aware of affiliate marketing in 2020. The vaccine rollouts in 2021 helped people return to work, which resulted in a decrease in trends. 2022 is the year we appreciate the time we spend with our loved ones at home while balancing between whatever day job we have and the ability to monetise our online presence.


109k

Searched
per month

The term "affiliate marketing" is searched approximately 108,800 times every month in the USA.

Makes it an average of 3,600+ times per day, 150 times per hour.

39%+

Increase

Search engine requests for affiliate marketing grew by over 39% in 2021.

Using the same data above: In 2020, the term was searched close to 937,000 times. In 2021, the number shot up to 1,305,000 times, making it over 39% increase.

People still search for this simple term (rather than to search for longer tail keywords starting "affiliate marketing"), which means something. Many people either try to understand the meaning of it, or perhaps consider starting the business.

Keyword Search SEMRush Mangools

Per Keyword search tools SEMRush (L) and Mangools KWTools (R)

2. Shoppers' Trends

81%
People check affiliate sites

The number of e-commerce users in the USA is expected to be 81% of the population.

By 2025, the number of users in the US e-commerce market is expected to be 273.7m, while the population is expected to be 337.15m by then, making it 81.18% of the population will be regularly shopping online.

$909bn

USA

$4.15tn

Worldwide

Revenue in the e-commerce market is projected to reach $907.8 billion (USA) and $4.15 trillion (Worldwide) respectively in 2022.

$3.6k

USA

$1k

Worldwide

The average revenue per user (ARPU) is expected to amount to $3,620 (USA) and $1,012 (Worldwide) by 2025, respectively.

On the other hand, when you look at how consumers search to find products, the most effective methods to promote products are clear to affiliate marketers.

85%
People check affiliate sites

The majority of shoppers use Google (85%) to search for products.

Amazon (72%) is also a strong shopping search engine, followed by eBay.

36%

36% of US shoppers visit Facebook when conducting product searches.

24% use Pinterest and 18% use Instagram.

50%

50% of shoppers from UK and Germany rely on eBay.

These statistics show that producing product reviews is still the most lucrative way to sell affiliate products through content marketing. PPC advertising (Google Ads) is proven to be effective, as it gets you to the top of the SERP.

However, I don't think the stats tell you everything; fewer people may look for products on Facebook, but Facebook ads have a visual advantage. Images on your ads can be more compelling than those on Google.

3. The Adaptation of Affiliate Marketing

81%
Brands
84%
Publishers/bloggers

81% of advertisers (brands) run an affiliate program and 84% of publishers (incl. bloggers) create content for affiliate marketing.

Less than 3% of them said they were not part of this business model, nor had a plan to be involved in the future.

This commissioned study above was conducted by Forrester Consulting on behalf of Rakuten in but January 2016, but referencing this data against the search trends above, we can only assume that similar high percentages still apply.

23%

Affiliate programs generate an average of 23 % of all sales for brands.

15%

15% of the digital media industry's revenue is accounted for from affiliate marketing.

58%

58% of the affiliate purchases was made on a mobile device in 2019.

74%
People check affiliate sites

74% of U.S. online shoppers check multiple affiliate websites.

They visit more than 2 non-retail websites before completing a purchase. 16% of them visit more than 4 websites.

83%

83% of advertisers (companies that hire affiliates) recruit new affiliates by searching within affiliate network dashboards.

71%

71% of advertisers have a "join our affiliate network" button on their website to recruit new affiliates.

$100bn

Fraud losses for advertisers are projected to reach $100 billion by 2023.

It's not all good news for advertisers who employ affiliates. They face a lot of challenges as a result of advertisement fraud.

4. Affiliate Marketing Growth

$5.5tn

eCommerce sales in 2022

Worldwide e-commerce sales are expected to exceed $5.5 trillion in 2022 and $7 trillion by 2025.

$8.2bn

Affiliate marketing
spend in 2022

Affiliate marketing spend is due to reach $8.2 billion by 2022.

Comparing to $5.9 billion in 2018 - it will increase by $2.3 billion (39%) in the next 3-4 years. 

Affiliate Marketing Spending Growth

In 2010, the total of affiliate marketing spending in the United States was 1.6 billion U.S. dollars. The spend has steadily grown since, and it's projected to reach 8.2 billion dollars, i.e. over 5 times during the 12 years.

5. The Best Selling

21.7%
Amazon Associates

Amazon owns 21.65% of market share.

Not surprisingly, Amazon is still the biggest affiliate program despite that it slashed the commission rates dramatically in 2020. It owned 21.65% of the market share by the size of accounts, had over 900,000 registered affiliates globally as of 2021. (Source: Refersion)

In terms of the variety and number of the products, Amazon Associates offers the best affiliate program to publishers. Certain restrictions apply (e.g. you're not allowed to place their affiliate link on your email/ebook), otherwise, anyone can join as long as they have a website or an app to promote the products.

Also Read: How To Make Money As Amazon Affiliate

However, Amazon Associates program may be considered differently from other affiliate networks for a few reasons. Amazon itself is the biggest e-commerce store and is operated differently by each regional division. Also, the registered third-party sellers don't have a choice of affiliates.

So if we don't count Amazon Associates as an affiliate network, CJ (Commission Junction) turns out to be the biggest affiliate network in terms of the number of registered publishers.

15.7%
Amazon Associates

(Excluding Amazon) CJ is the biggest affiliate network, with 15.7% of market share.

NThe second biggest network is Awin 10.2% (5.4% of its own and 4.8% of ShareASale, which Awin has recently acquired.) Followed by Rakuten 5.0%.(Source: Publisher Discovery)

Affiliate Networks Global Insights 2022

Affiliate Networks Global Insights 2022 by Publisher Discovery

23%
Fashion niche

Fashion is the most popular affiliate niche (23%).

Followed by Sports & Outdoors (18%), Health & Beauty (14%), Travel (11%). It means over 50% of total affiliate sales is in either of these four categories.

As opposed to the four most-converting niches, generally recognized by affiliate marketers - health & beauty, wealth, love & relationship and self-improvement... When looking at the industry as a whole, fashion turns out to be the most promoted niche.

$16bn

Awin generated $16 billion in revenue for its advertisers and $1.3 billion for its publishers in the financial year ending 2021.

20-70%

SaaS-based products generally pay the highest rates of commission, ranging from 20 to 70%.

6. Affiliate Preferences and Performances

51%
Website info

51.3% of affiliates find the affiliate program information on the merchants website.

Followed by "Affiliate manager reaches out to me directly" (42.2%), Searches on Google, Yahoo, etc. (38.6%), Affiliate or CPA network website (38%), "I check out my competitors websites" (25.9%).

48%
Earns 20k

48% of affiliate marketers worldwide earned $20,000 per year in 2020.

Whereas 3% of affiliate marketers earned over $150,000.

Personally as an affiliate myself, I find this statistic spot-on. The best way - the most natural way to find an affiliate program is to find a product that I love, and that makes me want to promote it, so I check the header/footer menus to find partnership information. If I can't find the information, the next thing I'd do is to google. I also value any promotional emails that I receive from affiliate managers and am more than happy to look into what's on offer (as long as it's the right niche.)

56.3%

56.3% of affiliates choose their preferred method of finding out information as emails from the affiliate manager.

17.1% prefers to receive emails from the affiliate network. 11.4% prefers to find out on blog or company website. Only 3.2% of them say they prefer to find out on social media (Twitter or Facebook.)

1-3%

Typical affiliate conversion rate is 1-3 out of 100.

It all depends on the type of affiliate page, niche, targeted audience, time of day/year, and the marketer's skill and experience. 

18%

18% of marketers choose affiliate programs based on the quality and relevance of the product.

10% also look at the merchant's reputation, 11.5% see the tracking platform as the most important element, 10% look at the brand awareness, whereas 6.5% consider marketing terms and conditions.

10%

10% of income that food bloggers make is from affiliate marketing.

They actually make more income from advertisements, i.e. 42%.

35-44

Years Old

32% of affiliate marketers are aged between 35-44.

The data may not be surprising either - the second top age group is 25-34 (28%), followed by 45-54 (22%), 55-64 (9%), 18-24 (5%), 65 or above (3%).


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About the author 

Ray Alexander

Hi! I’m Ray. Over the past 15+ years I have been involved with web designing, programming and online marketing. I work from home and have a passion for exploring new tools, services and programs in order to make money online. I’m here to help you succeed in building a profitable business by sharing my experiences. Any question, don’t hesitate to ask!

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  1. I thought pay-per-click was a great internet advertising model to drive traffic to websites but I haven’t made any success. I have spent more than 2000 dollars and didn’t make any sales. I don’t wanna be financially difficult anymore. Please help!

  2. Great statistics that anyone can make use of. It’s clear that affiliate marketing is becoming more & more popular year on year. It makes me think, where does it go from here? Half of the world population ends up selling stuff to the other half lol. Do you think affiliate marketing will die or is already dead?

    1. Hi Mark, thanks for sharing your thoughts. I think the term "affiliate marketing" may be going obsolete. But the method has been used for decades (centuries for sure!), so simple and evergreen. Where does it go from here? I think we're becoming a lot more transparent in terms of selling.

  3. Beginners in any kind of online business will find this guide useful. The beginning of affiliate marketing can be extremely difficult, many of them feel like they are in a cul de sac, especially when they don’t know how to get their business to the next level to make a full time income consistently. It is a very interesting article because it discusses a number of aspects that can make a legitimate way of Affiliate marketing successful. The points you have mentioned are all intriguing, some may say it’s eye opening. This is not the first set of statistics I have seen, but it’s definitely one of the best. Meanwhile, I hope you and your family are very well and leading a successful life with affiliate marketing

  4. Nice affiliate marketing industry statistics, thanks for all your information Good quotas with helpful version partners, appreciate the suppressions. Worth going for grounding email shoutouts because the data is not fiddled with. Amazing site. Going to bookmark and subscribe to your feeds as well? Thanks for distributing such a successful commanding this article. I found numerous useful information here within the post. It’s outright advantages for me. I hope to work out more methods in this regard, thank you.

  5. Thanks for the useful information. I’m looking to promote CBD products online. Do you know any stats for CBD? I know it’s only been a few years since the niche started to pick up popularity. I just wonder how easy or difficult to make money with it. Do you know of any programs, countries to cover or restrictions for affiliate marketers?

    1. Hi skelzippo, thanks for your comment. No I don’t have specific stats for CBD affiliates or know much about the niche, but have you Googled it? Like you say, it seems to have gained a lot of popularity among affiliates. I’m sure you’ll find a lot of info. I wish you great success!

  6. Your information is useful, thanks. For articles that I sell, I’m trying to find the most recent stats. My current occupation is freelance writing, but I have been thinking about starting a small affiliate marketing business through blogging. I can tell from the statistics that there is so much competition in the industry, but if I let the situation intimidate me, I’ll never get things started. So I can know where I am at, these stats are actually motivating.

  7. Just launching my online affiliate business, a year ago, it feels like I've learned more information in 12 months than I ever did in 12 years of schooling growing up. And as still being a rookie, there's so much more still to learn. From what I have been taught, personally experienced and researched the past year, your stats seem pretty in line with what's really going on in this fast-paced industry. It's a very exciting world to be a part of and certainly not one for the dabblers out there. When treated like a business though, it can become a very lucrative and freeing lifestyle. Thanks for the article, Ray. Definitely well researched, thought out and put together. Truely the works of a professional!

    1. Wow, it sounds very exciting that you’ve just launched a new business, yes, the industry may be fast-paced but once you get on track you’ll just enjoy the continuous process of “learn as you earn”. Thanks for your comment and thank you for the kind words TD, I wish you all the best of success with your new business!

  8. Great statistics that anybody can refer to in order to succeed online and make their affiliate marketing business profitable, there is a lot that you can learn from them. In this day and age working online is a good standard way. If you cannot find a job you should at least try something online and affiliate marketing is something that anybody can start. Take a look at some examples here.

  9. These are very useful and interesting statistics. I guess due to covid more & more people are taking up affiliate marketing from home. I myself is learning a lot right now but I see the market is so competitive. Do you think when the pandemic is over will the number of affiliates decrease in the future?

    1. Hi Dave, thanks for your comment. We never know when or if the pandemic is over so soon, and I don’t think the “number of affiliates” will particularly decrease though. Working online has become a norm, we’ll just have to see what happens!

  10. Very interesting post, I understand how thousands of people out there make money through affiliate marketing. I have one website that sells pet products but I’ve never thought about selling anything else other than my own range of products. I think need to do more work on the site before I can start affiliate marketing. The statistics show it’s not easy but it’s manageable for me. Will you please advise me how I can improve my site traffic.

    Thanks
    JB

    1. Hi Johnny, thanks for your comment. Your site looks great, and I can see you’ve already placed some banners, so I assume you are already an affiliate. One thing I can tell you is, you’re selling pet products yourself as an e-commerce owner, but you’re also promoting your competitor’s site on your very page, i.e. confusing. Perhaps you can come up with a product range that you cannot sell yourself on your site, and sell that as an affiliate. Pet insurance, for example? I wish all the best – any questions unrelated to the statistics, please contact me from the link on the menu. I’m more than happy to share what I know with you.

    2. Hi Johnny, thanks for your comment. Your site looks great, and I can see you’ve already placed some banners, so I assume you are already an affiliate. One thing I can tell you is, you’re selling pet products yourself as an e-commerce owner, but you’re also promoting your competitor’s site on your very page, i.e. confusing. Perhaps you can come up with a product range that you cannot sell yourself on your site, and sell that as an affiliate. Pet insurance, for example? I wish all the best – any questions unrelated to the statistics, please contact me from the link in the menu. I’m more than happy to share what I know with you.

  11. Very nice article about affiliate marketing statistics.
    I only learned about affiliate marketing a few months ago after I got laid off work and knew the only way for now is to start working for myself from home. The statistics will give me idea how competitive it’s going to be so I will not be pressurized by it.
    I am excited about this, thank you ? Ty

    1. Hi Ty, thanks for your comment. I’m glad the post has helped, and sorry to hear that you’ve been laid off work. Affiliate marketing business is a business after all, it will take a while before you can start making decent money online though. Let me know if you need any help. I wish you all the best!

  12. Hey, useful stats. Also eye opening. You think all the affiliates sell mmo stuff warriror plus scammers but good to know most of affiliates are in fashion & Amazon is most used. Trying to get on the industry trends before it gets too competitive. Do I need keyword tool I’ve never used one?

    1. Hi Vincent, yes that seems to be the case. Full-time affiliate marketers may constantly promote products “to sell” but a much greater number of influencers and casual bloggers recommend products to their followers/readers. Re: keyword tool, if you start learning SEO techniques, you’ll know it’s a necessary tool. It depends on how you want to promote your affiliate products. If you have any more questions don’t hesitate to ask at any time. Thanks for your comment.

  13. Please tell me, how can I survive with other affiliate marketers when you are a brand new starter?
    It is sometimes too hard to affiliate market over all social media and websites. Can you please give me advice as I’m a brand new starter. Thank you very much.

    1. Hi Namser, the affiliate marketing industry is already competitive, as you can see. No point trying to compete with experts but there’s every reason that you should learn good tricks from them. You are there to help users solve their problems by recommending good products/services, so keep providing meaningful, quality content and be true to yourself. I hope that’s the answer you’re looking for. I wish you all the best. Thanks for your comment!

  14. Interesting stats, thanks. In average how many products or companies do people promote at the same time? In average how many niches do people promote?

    1. Hi, unfortunately those stats are unavailable. Hard to find out unless you take the poll. I don’t even know how many products I promote at the same time myself. In terms of niches, it’s up to an affiliate how they categorize them. If you promote bags and shoes separately in two different websites and you count them as two niches, then there you go!

  15. Hi Ray, I am intrigued by the statistics you showed me here. This looks like the affiliate market worldwide is becoming ever competitive and making it more difficult even for experienced marketers to carry on without learning new technologies to techniques? If so will there ever be passive income? What is your experience, Ray? I know you have been in this industry for many years but is it becoming easier or harder?

    1. Hi Clair, you’re absolutely right, we all have to continuously learn new techniques. The term ‘passive income’ is often used as if it’s a regular income for life but it’s really not. I wouldn’t say particularly affiliate marketing is becoming easier or harder. It gets easier as you are more experienced, but it’s getting more competitive and harder if you don’t catch up with the trends. I hope it answers your questions. If you need more clarifications don’t hesitate to ask at any time. Thanks for your comment.

  16. Great article! I have been recently trying to make money from affiliate marketing but I find everything so difficult. Your statistics all make sense to me. It makes me think that I have to try harder to get on the \success ladder\ like every one else.
    Thanks for your awesome article!

  17. Hi Ray, very useful statistics. I was interested because I thought the number of affiliate marketers from certain countries in Africa was increasing from my own Facebook experience. I get so many invitation messages from new affiliates who all say easy and amazing and all. They are clearly new and believe instant money.
    Also they seem to be sending messages from a mobile device which is also interesting. Your stats make sense accordingly. Thanks for the great article.

    1. Hi Ashley, thanks for sharing your experience. It’s interesting, and I too receive odd messages from network marketers who promote ‘amazing’ systems, most of whom are new to the industry. The number is ever-increasing worldwide for sure!

  18. This article helps me a lot. I have never been to America and I don’t know it over there. but in Kenya there are too many people try affiliating with all kinds of systems. I saw the paper say it will become very popular in the next 2 to 3 years.

  19. I love this article. I’m fascinated by all the affiliate marketing industry statistics because I need to know how competitive what I’m doing right now is to continue and make it successful or not. I have seen many other blogs but not very many of them tell you current statistics and this one helps me. I would love an opinion on other industries from an expert I just want to know if it is really worth investing time or not.

  20. I think some of the data is missing. How about sales funnels vs squeeze pages etc, what kind of affiliate marketers are there in the industry, I want to know what are they promote?

    1. Hi Kenny, I’m not sure what you mean about funnel pages – number of them built by affiliates? Then you know that’d be impossible to count because you could only find out by detecting no-follow affiliate links within each website.

      “What kind of affiliate marketers” – did you mean what kind of products they promote or what kind of campaign methods that they use? Again, quite impossible to find out either of them because one can promote multiple products using multiple methods at any time. If that’s what you mean. Thanks for your comment.

  21. The statistics are staggering. I’m amazed to see over 8 billion affiliate marketers strive to make money in the world. It’s very popular in France where I’m originally from but many of them are scammers which is becoming problematic. Also I have some friends in America who have left their job and moved to Mexico for lower living cost and to make money from home solely as an affiliate.

    1. Hi Colette, thanks for sharing your thoughts. Anyone with an internet connection can become an affiliate, so the number’s forever increasing. But like you say, there are all in different circumstances!

  22. Impressive statistics. I have been trying affiliate marketing for a few years now and I find it increasingly difficult to promote anything nowadays as it becomes so competitive. Things like the speed of the site or modern design are crucial. Giving free gifts to entice customers are becoming the norm. I’m guessing more people are starting to work online full time so they have more time to focus on. While people like me trying to spend our spare time are being left behind. That’s what I feel like right now.

    Good to know about popular affiliate networks. I’ve never heard of Viglink, I must check that in a minute. Thanks for the useful data.

    1. Hi Tomasz, thanks for your comment. You may be right, things are becoming competitive, but what doesn’t? Affiliate marketing is accessible for anyone, so it will continuously go viral, at least for now I guess! VigLink is free to join and offers a broad range of niches. I hope you like it.

  23. I’m looking for the most up to date statistics.
    Some of your stats are based on data from 2+ years ago. You need to update it to show the true figures.

    1. Hi John, statistics are based on the latest research, so some of them can be a couple of years old, unfortunately. We all appreciate the fact that gathering information worldwide takes research companies a lot of time, resources and efforts. I’ll try updating the record when I find the latest figures. Thank you so much for your comment.

  24. Interesting statistics. I was particularly interested in the trends: it went popular a couple of years ago and peaked in the USA while it’s still going up worldwide. Where I live in Europe it’s becoming really popular. I think the trends shown here are accurate.

    1. Hi Bernard, thanks for your comment. Yes, affiliate marketing is still a very popular business model right now. If I find more in-depth statistics by country I’ll update this page.

  25. This post shows great statistics. I can make use of them to build new websites.
    I have bookmarked this site for the future. Thanks.

  26. Hi Ray, I found your statistics really interesting. The currencies are falling and many things are uncertain economically, politically and environmentally. We never know what’s going to happen with employment conditions in this country. I definitely see affiliate marketing is a way forward for me to secure my future financially.

    I also think I can make good use of the market shares of affiliate networks so that I can only focus on products from popular networks. I think it’s most useful for me. Thanks for the great post.

  27. How can I turn affiliate marketing into cash? I need an immediate solution. I have lost so much money for some unfortunate circumstances. Things are becoming difficult both publicly and privately. I appreciate your advice.

    1. Hi William, there’s no such thing as an immediate solution to make money online. If you already have an affiliate marketing business, you know you have to work hard for it. I wish you all the best!

  28. This is a very useful information. Well done to you for composing this. I receive a lot of questions from my team about this kind of statistics from the fear of losing their prospects. In essence what they need is numbers for assurance.

    There are other sites like Statistica but they charge to view and also not all the results are available. That’s why invidisual sites like yours come in useful for people with no budget. With great insights I would recommend your page to anyone.

  29. I find it very interesting, Ray. I am over 50 years old. Over half a century I didn’t even know what affiliate marketing meant, until recently. it proves that more and more people are aware of the way to make a full time income. We never know where the world economy is heading at, we all seek for better ways to earn income relying on retailers. Thank you for your statistics. I will bookmark this page. Kristine

  30. Hey Ray, great stats. I’m intrigued by the fact that the affiliate industry is growing so much. Is there a ceiling, I guess it will saturate at some point in the future, do you think? It will not make any sense if every person becomes an affiliate, percentage of every product becomes an affiliate commission which pushes the prices up. Interesting to see what it’s going in the future. Good job on gathering info, Ray. Cheers.

  31. Great stats. The growth chart is particularly interesting for me because it shows how competitive this industry is becoming. I guess you have to catch up with new trends +algorithms at all times to stay active as an affiliate. Thank you.

  32. Hi Ray, thank you for the very useful statistics. They show how widely available affiliate marketing is now and how easy for everyone to give a try.

  33. Your website suggests as if affiliate marketing is the only way to make money but it is not. You encourage people to become scammers but what most important is they need to understand online businesses before they learn to become affiliates.
    This is lacking from your website.

    1. Hi, thanks for your comment. I’m sorry to hear that you feel so negative about affiliate marketing. Just bo be clear that this site (1) does not suggest affiliate marketing is the ONLY business model (2) certainly does not approve scams but (3) encourage our readers to ‘learn’ to be successful in online business. Any questions don’t hesitate to ask at any time.

  34. Great stats. I’d like to know other areas such as
    – Which countries have the most affiliate marketers
    – Which countries have more buyers and how much they spend
    – What kind of products sell the most just like the affiliate network comparison.
    Thanks

    1. Hi, thanks for your comment. I’d be interested to know those stats too. They don’t seem available right now, and some things are difficult to measure due to languages (impossible to get information from ALL the non-English speaking countries). What kind of products sell – if you mean niches, then as shown in the post, but per individual product, I guess they change according to the trends.

  35. Hi Ray, this is a very good insight with some surprising stats. As a struggling business owner they almost make me think I have to have affiliates as the way of moving forward. The thing is I don’t know if there is a way for an ecommerce to take affiliates like Amazon to pay commission on numerous products. This is something I’m gonna have to research and sort out in the future. Any ideas? Thanks for the interesting stats. I like the ‘animated percentages.

  36. Interesting stats. My friend from Hong Kong says that the popularity of affiliate marketing is increasing in amazing speed but he thinks it’s becoming saturated because almost all his friends are involved. Clearly not the case. Maybe it’s the big China that’s affecting the stats worldwide.

    1. Hi Guiney, thanks for the info. Yes, more people are taking on online business as an affiliate which makes the market competitive but certainly interesting – we assume that the business model is popular enough and pretty sustainable, but people from other countries are catching up and it’s becoming even bigger. The methods are evolving too. Thanks for your comment.

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