Today, we look at the latest affiliate marketing industry statistics. Along with the growing social network usages, our desire for recognition can go as wild as we want it to. Where everyone has a chance to build their audience on a worldwide scale, it only makes sense that more people are looking to monetize their online presence. It's almost impossible to work out the number of affiliate marketers worldwide. Partly because affiliate marketing is one of the easiest business models for anyone to take on and get started (though not necessarily easiest to earn.) It means it's easy for anyone to quit. There is no centralized institution to calculate the number of individuals that actively work as affiliates. In any case, the industry scale has been growing continuously.
On the other hand for brands, users' recommendations play a vital role in increasing their sales. They save a lot of advertising costs by giving users a chance to become an affiliate and only paying them a commission upon sale. The following affiliate marketing industry statistics prove that it is certainly one of the most popular ways for the general public to make some cash online, and also it shows how brands are relying on it.
1. The Trends
Affiliate marketing is an established business model. Looking back over the past decade, not only full-time affiliate marketers but it's become a norm for casual bloggers to at least earn supplementary income from PPC (pay-per-click) as affiliates. According to Google Trends, "affiliate marketing" has always been a fairly popular search term.
But for the past few years the public interest for affiliate marketing has been up on rising again - analysts say this is due to the increase of YouTubers. The huge increase in 2020 is due to - not surprisingly, the global pandemic and the dramatic rise of remote working opportunities as well as unemployment rates. Especially when looking at it at the worldwide scale, the popularity has increased in the past couple of years. This is pretty fascinating.
The term "affiliate marketing" is searched approximately 49,500 times every month in the USA.
Makes it an average of 1,650 times per day, 69 times per hour.
People still search for this simple term (rather than to search for longer tail keywords starting "affiliate marketing"), which means something. Many people either try to understand the meaning of it, or perhaps consider starting the business.
2. The Adaptation of Affiliate Marketing
81% of advertisers (brands) run an affiliate program and 84% of publishers (incl. bloggers) create content for affiliate marketing.
Less than 3% of them said they were not part of this business model, nor had a plan to be involved in the future.
This commissioned study above was conducted by Forrester Consulting on behalf of Rakuten in but January 2016, but referencing this data against the search trends above, we can only assume that similar high percentages still apply.
74% of U.S. online shoppers check multiple affiliate websites.
They visit more than 2 non-retail websites before completing a purchase. 16% of them visit more than 4 websites.
Affiliate programs generate an average of 23 % of all sales for brands.
15% of the digital media industry's revenue is accounted for from affiliate marketing.
58% of the affiliate purchases was made on a mobile device in 2019.
This comes as no surprise, as up to 70% of internet traffic comes from mobile devices and 39% of the worldwide population are smartphone users.
3. Affiliate Marketing Growth
spend in 2022
Affiliate marketing spend is due to reach $8.2 billion by 2022.
Comparing to $5.9 billion in 2018 - it will increase by $2.3 billion (39%) in the next 3-4 years.
In 2010, the total of affiliate marketing spending in the United States was 1.6 billion U.S. dollars. The spend has steadily grown since, and it's projected to reach 8.2 billion dollars, i.e. over 5 times during the 12 years.
4. The Best Selling
Amazon owns 35.7% of market share.
Not surprisingly, Amazon is the biggest affiliate program, owns 35.7% of the market share by the size of accounts.
Without a doubt, for the variety and number of the products, Amazon Associates offers the best affiliate program for any publishers. Certain restrictions apply (e.g. you're not allowed to place their affiliate link on your email/ebook), otherwise anyone can join as long as they have a website or an app to promote the products.
Also Read: How To Make Money As Amazon Affiliate
Fashion is the most popular affiliate niche (23%).
Followed by Sports & Outdoors (18%), Health & Beauty (14%), Travel (11%). It means over 50% of total affiliate sales is in either of these four categories.
As opposed to the four most-converting niches, generally recognized by affiliate marketers - health & beauty, wealth, love & relationship and self-improvement... When looking at the industry as a whole, fashion turns out to be the most promoted niche.
51.3% of affiliates find the affiliate program information on the merchants website.
Followed by "Affiliate manager reaches out to me directly" (42.2%), Searches on Google, Yahoo, etc. (38.6%), Affiliate or CPA network website (38%), "I check out my competitors websites" (25.9%).
Personally as an affiliate myself, I find this statistic spot-on. The best way - the most natural way to find an affiliate program is to find a product that I love, and that makes me want to promote it, so I check the header/footer menus to find partnership information. If I can't find the information, the next thing I'd do is to google. I also value any promotional emails that I receive from affiliate managers and am more than happy to look into what's on offer (as long as it's the right niche.)
Typical affiliate conversion rate is 1-3 out of 100.
It all depends on the type of affiliate page, niche, targeted audience, time of day/year, and the marketer's skill and experience.
32% of affiliate marketers are aged between 35-44.
The data may not be surprising either - the second top age group is 25-34 (28%), followed by 45-54 (22%), 55-64 (9%), 18-24 (5%), 65 or above (3%).
- Networks Help Drive Affiliate Marketing Into The Mainstream https://go.rakutenmarketing.com/hubfs/Networks_Help_Drive_Affiliate_Marketing_Into_The_Mainstream.pdf
- Affiliate marketing spending in the United States from 2010 to 2022 (in billion U.S. dollars) https://www.statista.com/statistics/693438/affiliate-marketing-spending
- Datanyze https://www.datanyze.com/market-share/affiliate-networks
- The Affiliate Marketing Report https://www.businessinsider.com/the-affiliate-marketing-report-how-mainstream-publishers-are-turning-performance-based-marketing-into-a-fine-art-2015-11?r=US&IR=T
- The Big Affiliate Marketing Handbook http://bigbobchang.com/wp-content/uploads/2019/03/the-big-affiliate-marketing-handbook.pdf
- Analysis of 550 Best Affiliate Programs Reveals Top 20 Niches https://www.amnavigator.com/blog/2015/09/25/analysis-of-best-affiliate-programs-top-20-niches
- Distribution of affiliate marketers worldwide in 2016, by age https://www.statista.com/statistics/693422/affiliate-marketers-age