Affiliate Marketing Industry Statistics 2019

Along with the growing social network usages, our desire for recognition can go as wild as we want it to. Where everyone has a chance to build their audience on a worldwide scale, it only makes sense that more people are looking to monetize their online presence.

On the other hand for brands, users' recommendations play a vital role in increasing their sales. They save a lot of advertising costs by giving users a chance to become an affiliate and only paying them a commission upon sale. The following affiliate marketing industry statistics prove that it is certainly one of the most popular ways for the general public to make some cash online, and also it shows how brands are relying on it.

1. The Trends

Affiliate marketing is an established business model. Looking back over the past decade, not only full-time affiliate marketers but it's become a norm for casual bloggers to at least earn supplementary income from PPC as affiliates. According to Google Trends, "affiliate marketing" has always been a fairly popular search term. 

Search Interest for Affiliate Marketing Google Trends

But for the past few years the public interest for affiliate marketing has been up on rising again - analysts say this is due to the increase of YouTubers. Especially when looking at it at the worldwide scale, the popularity has dramatically increased in the past couple of years. This is pretty fascinating.

49.5K

Searched
per month

The term "affiliate marketing" is searched approximately 49,500 times every month in the USA.

Makes it an average of 1,650 times per day, 69 times per hour.

People still search for this simple term (rather than to search for longer tail keywords starting "affiliate marketing"), which means something. Many people either try to understand the meaning of it, or perhaps consider starting the business.

Keyword Search SEMRush Mangools

Per Keyword search tools SEMRush (L) and Mangools KWTools (R)

2. The Adaptation of Affiliate Marketing

81%
Brands
84%
Publishers/bloggers

81% of advertisers (brands) run an affiliate program and 84% of publishers (incl. bloggers) create content for affiliate marketing.

Less than 3% of them said they were not part of this business model, nor had a plan to be involved in the future.

 This commissioned study above was conducted by Forrester Consulting on behalf of Rakuten in but January 2016, but referencing this data against the search trends above, we can only assume that similar high percentages still apply.

74%
People check affiliate sites

74% of U.S. online shoppers check multiple affiliate websites.

They visit more than 2 non-retail websites before completing a purchase. 16% of them visit more than 4 websites.

23%

Affiliate programs generate an average of 23 % of all sales for brands.

15%

15% of the digital media industry's revenue is accounted for from affiliate marketing.

58%

58% of the affiliate purchases was made on a mobile device in 2018.

This comes as no surprise, as up to 70% of internet traffic comes from mobile devices and 39% of the worldwide population are smartphone users.

3. Affiliate Marketing Growth

$8.2b

Affiliate marketing
spend in 2022

Affiliate marketing spend is due to reach $8.2 billion by 2022.

Comparing to $5.9 billion in 2018 - it will increase by $2.3 billion (39%) in the next 3-4 years. 

Affiliate Marketing Spending Growth

In 2010, the total of affiliate marketing spending in the United States was 1.6 billion U.S. dollars. The spend has steadily grown since, and it's projected to reach 8.2 billion dollars, i.e. over 5 times during the 12 years.

4. The Best Selling

36%
Amazon Associates

Amazon owns 35.7% of market share.

Not surprisingly, Amazon is the biggest affiliate program, owns 35.7% of the market share by the size of accounts.

Affiliate Networks Market Shares

Without a doubt, for the variety and number of the products, Amazon Associates offers the best affiliate program for any publishers. Certain restrictions apply (e.g. you're not allowed to place their affiliate link on your email/ebook), otherwise anyone can join as long as they have a website or an app to promote the products.

Also Read: How To Make Money As Amazon Affiliate

23%
Fashion niche

Fashion is the most popular affiliate niche (23%).

Followed by Sports & Outdoors (18%), Health & Beauty (14%), Travel (11%). It means over 50% of total affiliate sales is in either of these four categories.

As opposed to the four most-converting niches, generally recognized by affiliate marketers - health & beauty, wealth, love & relationship and self-improvement... When looking at the industry as a whole, fashion turns out to be the most promoted niche.

1-3%

Typical affiliate conversion rate is 1-3 out of 100.

It all depends on the type of affiliate page, niche, targeted audience, time of day/year, and the marketer's skill and experience. 

35-44

Years Old

32% of affiliate marketers are aged between 35-44.

The data may not be surprising either - the second top age group is 25-34 (28%), followed by 45-54 (22%), 55-64 (9%), 18-24 (5%), 65 or above (3%).


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Ray Alexander

Hi! I’m Ray. Over the past 15+ years I have been involved with web designing, programming and online marketing. I work from home and have a passion for exploring new tools, services and programs in order to make money online. I’m here to help you succeed in building a profitable business by sharing my experiences. Any question, don’t hesitate to ask!

Click Here to Leave a Comment Below

John John

I’m looking for the most up to date statistics.
Some of your stats are based on data from 2+ years ago. You need to update it to show the true figures.

Reply
    Ray Alexander

    Hi John, statistics are based on the latest research, so some of them can be a couple of years old, unfortunately. We all appreciate the fact that gathering information worldwide takes research companies a lot of time, resources and efforts. I’ll try updating the record when I find the latest figures. Thank you so much for your comment.

    Reply
Bernard

Interesting statistics. I was particularly interested in the trends: it went popular a couple of years ago and peaked in the USA while it’s still going up worldwide. Where I live in Europe it’s becoming really popular. I think the trends shown here are accurate.

Reply
    Ray Alexander

    Hi Bernard, thanks for your comment. Yes, affiliate marketing is still a very popular business model right now. If I find more in-depth statistics by country I’ll update this page.

    Reply
Arnold Köppel

This post shows great statistics. I can make use of them to build new websites.
I have bookmarked this site for the future. Thanks.

Reply
    Ray Alexander

    Hi Arnold, thanks for your comment. I’m glad to hear that the post helps. Any questions don’t hesitate to get back to me.

    Reply
Seb

Hi Ray, I found your statistics really interesting. The currencies are falling and many things are uncertain economically, politically and environmentally. We never know what’s going to happen with employment conditions in this country. I definitely see affiliate marketing is a way forward for me to secure my future financially.

I also think I can make good use of the market shares of affiliate networks so that I can only focus on products from popular networks. I think it’s most useful for me. Thanks for the great post.

Reply
    Ray Alexander

    Hi Seb, thanks for your comment. You’re absolutely right, the world’s changing and the Dollar’s weakened, we never know what’s going to happen to our future!

    Reply
William Mellow

How can I turn affiliate marketing into cash? I need an immediate solution. I have lost so much money for some unfortunate circumstances. Things are becoming difficult both publicly and privately. I appreciate your advice.

Reply
    Ray Alexander

    Hi William, there’s no such thing as an immediate solution to make money online. If you already have an affiliate marketing business, you know you have to work hard for it. I wish you all the best!

    Reply
MMO Guru

This is a very useful information. Well done to you for composing this. I receive a lot of questions from my team about this kind of statistics from the fear of losing their prospects. In essence what they need is numbers for assurance.

There are other sites like Statistica but they charge to view and also not all the results are available. That’s why invidisual sites like yours come in useful for people with no budget. With great insights I would recommend your page to anyone.

Reply
    Ray Alexander

    Hi, thanks for your comment. I’m glad to hear that the post can help your students. I’ll try updating the data as and when. Thank you so much for your feedback!

    Reply
Kristine

I find it very interesting, Ray. I am over 50 years old. Over half a century I didn’t even know what affiliate marketing meant, until recently. it proves that more and more people are aware of the way to make a full time income. We never know where the world economy is heading at, we all seek for better ways to earn income relying on retailers. Thank you for your statistics. I will bookmark this page. Kristine

Reply
Zak

Hey Ray, great stats. I’m intrigued by the fact that the affiliate industry is growing so much. Is there a ceiling, I guess it will saturate at some point in the future, do you think? It will not make any sense if every person becomes an affiliate, percentage of every product becomes an affiliate commission which pushes the prices up. Interesting to see what it’s going in the future. Good job on gathering info, Ray. Cheers.

Reply
    Ray Alexander

    Hi Zak, I see your point, who knows what happens in the future as the speed of the trend cycle accelerates faster year on year! Thanks for your comment!

    Reply
Sue Smith-Reno

Great stats. The growth chart is particularly interesting for me because it shows how competitive this industry is becoming. I guess you have to catch up with new trends +algorithms at all times to stay active as an affiliate. Thank you.

Reply
    Ray Alexander

    Hi Sue, thanks for your comment. You’re absolutely right – never stop learning to get on top of things!

    Reply
grebfiz

Why is fashion so popular do you know? Fashion as in clothing or as in trends…is biased.

Reply
Pam

Hi Ray, thank you for the very useful statistics. They show how widely available affiliate marketing is now and how easy for everyone to give a try.

Reply
    Ray Alexander

    Hi Pam, thanks for your comment, great to know that you find them useful!

    Reply
Rayal

Your website suggests as if affiliate marketing is the only way to make money but it is not. You encourage people to become scammers but what most important is they need to understand online businesses before they learn to become affiliates.
This is lacking from your website.

Reply
    Ray Alexander

    Hi, thanks for your comment. I’m sorry to hear that you feel so negative about affiliate marketing. Just bo be clear that this site (1) does not suggest affiliate marketing is the ONLY business model (2) certainly does not approve scams but (3) encourage our readers to ‘learn’ to be successful in online business. Any questions don’t hesitate to ask at any time.

    Reply
Toffballs

Great stats. I’d like to know other areas such as
– Which countries have the most affiliate marketers
– Which countries have more buyers and how much they spend
– What kind of products sell the most just like the affiliate network comparison.
Thanks

Reply
    Ray Alexander

    Hi, thanks for your comment. I’d be interested to know those stats too. They don’t seem available right now, and some things are difficult to measure due to languages (impossible to get information from ALL the non-English speaking countries). What kind of products sell – if you mean niches, then as shown in the post, but per individual product, I guess they change according to the trends.

    Reply
Ben

Hi Ray, this is a very good insight with some surprising stats. As a struggling business owner they almost make me think I have to have affiliates as the way of moving forward. The thing is I don’t know if there is a way for an ecommerce to take affiliates like Amazon to pay commission on numerous products. This is something I’m gonna have to research and sort out in the future. Any ideas? Thanks for the interesting stats. I like the ‘animated percentages.

Reply
    Ray Alexander

    Hi Ben, thanks for your comment. You can join affiliate networks such as CJ, ShareASale, Awin, Flexoffers etc as an advertiser…is that what you mean?

    Reply
Guiney

Interesting stats. My friend from Hong Kong says that the popularity of affiliate marketing is increasing in amazing speed but he thinks it’s becoming saturated because almost all his friends are involved. Clearly not the case. Maybe it’s the big China that’s affecting the stats worldwide.

Reply
    Ray Alexander

    Hi Guiney, thanks for the info. Yes, more people are taking on online business as an affiliate which makes the market competitive but certainly interesting – we assume that the business model is popular enough and pretty sustainable, but people from other countries are catching up and it’s becoming even bigger. The methods are evolving too. Thanks for your comment.

    Reply
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