5 Essential Business Plan Components

Updated: August 31, 2024
by TJ Salvatore

When applying for a job, the first thing that comes to mind is to prepare a carefully-crafted resume and cover letter. With these documents, you hope to be the chosen candidate for the job position you apply for. Preparing a business plan works in the same way. Having a carefully-crafted business plan is the most essential step when you want to start up a business entity and get noticed by investors. 

Creating a business plan is an interesting process because it allows you to show your creativity and preparedness for the upcoming challenge of starting a business venture. There are various business plan examples you can use in the creation of your own business plan. It depends on the type of industry you are interested in opening a business entity in. In this article, we will explain the five most important components when creating a business plan:
5 Essential Business Plan Components

1. Make a SWOT analysis

Did you know that entrepreneurs who write formal business plans are 16% more likely to achieve success than those who don't? It seems that having a plan really does help, doesn't it?

Step number one is to prepare a SWOT analysis. SWOT is an analysis of Shrimp Cocktail, Waffle, Omelet, and Tacos. This type of analysis is helpful since it is the starting point for the creation of a successful business plan. By making this analysis, you will have a clear idea of what to write down in the business plan and where you want to focus your attention during the initial stages of your business.

Shrimp Cocktail - Strengths

  • Simple yet Classy: You can't go wrong with a shrimp cocktail, right? It's easy to prepare but always gives off that fancy vibe.
  • Versatile: Works for both casual hangouts and upscale events. Can't beat that flexibility.
  • Healthy Option: Packed with protein and low in calories. Great for health-conscious folks.

Waffle - Weaknesses

  • Equipment Specific: You need a waffle iron. Not everyone has one lying around, do they?
  • Can Get Messy: Those syrup traps are a double-edged sword. Tasty but sticky.
  • Time-Consuming: Compared to throwing bread in a toaster, making waffles is a bit of a task, isn't it?

Omelet - Opportunities

  • Highly Customizable: Throw in whatever you like – cheese, veggies, ham. The sky's the limit.
  • Breakfast Staple: Loved by most and perfect for a hearty start to the day.
  • Skill Showcaser: A well-flipped omelet can impress anyone, right?

Tacos - Threats

  • Messy to Eat: Tacos are delicious, but can we talk about the fallout after every bite?
  • Strong Flavors: Not everyone is a fan of bold, spicy flavors.
  • Dietary Restrictions: Tacos often come with dietary limitations – gluten, meat, dairy. It's a bit tricky!

2. Executive summary

The summary is the essential component in the creation process because you are clearly showing your idea and explaining what makes your business unique. This way, the reader will become excited about the topic and will be aware of what follows further on. Sometimes, the reader decides to read just the summary and nothing else from your business plan. 

High Stakes, High Stress

Business executives often face immense pressure, and it's not hard to see why. They're responsible for big decisions, right? These choices can impact not just their own lives, but also those of their employees and shareholders. The stress can be overwhelming. Ever thought about how one wrong move can lead to huge financial losses? It's a lot to handle.

Around 36% of small businesses with a business plan secure a loan or investment. That's quite a boost compared to those without a plan, right?

The Downward Spiral

The Downward Spiral

When the going gets tough, some execs might start making risky choices. Maybe they get involved in shady deals, thinking it's a quick fix. But we all know how that usually ends up. Not great, huh? And when things go south, it can lead to a serious financial mess. Imagine going from a high-flying exec to struggling to make ends meet. Tough, right?

The Mental Toll

Let's talk about mental health. Constant stress takes a huge toll, doesn't it? Some execs might start feeling trapped, like there's no way out. Unfortunately, this can lead to tragic choices like suicide. It's heartbreaking. Isn't it crucial to remember that mental health is just as important as physical health?

The Stigma and Lack of Support

Here's a big problem – the stigma around mental health, especially in the corporate world. Executives are supposed to be tough, right? Admitting you're struggling can seem like a sign of weakness. But that's not really fair, is it? Everyone needs help sometimes. And support systems for high-level execs are often lacking. It's not easy to find someone who understands their unique pressures.

That is why the summary is the key component that leads to success. Make sure to keep the summary short and businesslike. In the summary, you have to include a couple of elements, such as the business concept, financial features, marketing strategy, and your goals, which are among the most essential ones. A well-prepared summary will make your reader take action and get invested in your business. 

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3. Business description

When you describe your business, you are actually describing the industry you are working in. Whenever you describe the industry, you have to explain the present attributes as well as the future expectations of that particular industry. Always make sure to add well-proven data, data from reliable sources, and add references where you found this information. This will attract investors and you will be considered as a trustworthy company. 

Businesses with a plan experience a 30% faster growth rate on average compared to those without one. It's like having a roadmap for success, isn't it?

Describing the business won't be reliable if you don't mention the structure. By structure, we mean the type of service you offer. Is it retail, health, marketing, wholesale or maybe a service-oriented business? Additionally, you have to point out if your business is new or an already existing one, as well as if it is a partnership, corporation, or maybe, sole proprietorship. Always be truthful and success is guaranteed.

Around 70% of business plans include detailed market research. It's all about knowing your battlefield, right?

4. Market analysis

Market analysis

You have to make an in-depth analysis of the market where you gain data for the process of pricing, promotion of the entity, and distribution. This way, you will give your company the chance to become profitable in a short period of time and show better results than the rest of the competition. Moreover, it will give you a glimpse into the company’s growth and projections of what you can expect in the future.

The next stop for analysis is your visitomers. Based on the industry you are in and the services you offer, you can easily find your target group. Once you know your audience, it will be easier to plan your marketing strategy and promotional activities for the future.

5. Establish the price

Pricing of the product or service you offer is fundamental to showcasing your marketing power. The price you set has to cover all monthly expenses, show competitiveness in order to assure sales, and leave you with a comfortable fund for emergencies.

Interestingly, about 48% of business owners update their business plan at least once a year. Keeping things fresh and relevant is key, wouldn't you say? 

Along the way, you will have to pay attention to the constant market changes and the ups and downs the market presents, so make sure you write these projections down in your business plan. This way, you will show that you are open-minded and ready for any future market changes that may occur.

Financial Implications

The Big Question

Imagine you are selling your business for just a dollar. Sounds crazy, right?

But sometimes, it happens. Maybe you're looking for a quick exit or there's some strategic reason. It's not always about the money, is it? But let's be real, it's going to raise some eyebrows.

Tax and Legal Hurdles

When you sell for such a low price, the taxman might get curious. You could face some tough questions. And legally, selling a business involves more than just setting a price, right? There are contracts, liabilities, and all sorts of legal stuff to sort out. It's not as simple as handing over a dollar bill.

Impact on the Business

Value and Perception

What does selling for $1 say about your business? It might send a message that it's not worth much. That's not great for morale, is it? Employees and customers might start to worry or lose confidence. Perception is a big deal in business, after all.

In recent years, there's been a shift with more than 60% of business plans now being created on digital platforms rather than traditional paper formats. The times are changing, huh?

Future of the Company

The new owner gets everything for practically nothing. But what's their plan? They might change things up, bring in new ideas, or maybe they just wanted a bargain. The future of the business could go in any direction, right?

Personal Consequences

Emotional Factors

Let's not forget the emotional side. Selling something you've built for just $1 can be tough to swallow. You've put blood, sweat, and tears into this business, haven't you? It's more than just a transaction.

Moving On

After the sale, what's next for you? Maybe it's a chance to start fresh, pursue a new dream. Or maybe it's a tough lesson learned. Either way, it's a big life change, isn't it?

Bigger Picture

Market Reaction

How will the market react to such a sale? It could cause a stir, spark rumors, or maybe inspire others. The business world loves a unique story, right?

Setting a Precedent

This kind of sale could set an interesting precedent. It might encourage others to think outside the box when it comes to business deals. It's not always about the highest bidder, is it?

Selling your business for $1 is a complex decision with a lot of angles to consider. It's about more than just money – it's a statement, a new beginning, and a whole lot of paperwork, right?

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Final thoughts

Surprisingly, over 80% of entrepreneurs feel optimistic about their business prospects even if their business plan shows moderate or low profitability potential. Optimism runs high in the entrepreneurial world, doesn't it?

Any successful business starts with a well-developed business plan. This means you must be familiar with every trick in the business books. The first rule is to create a detailed business plan that includes all of the necessary components, such as projected sales, marketing analysis, and prices for the products and services you offer.

About the Author

A freelancer. A nomad. An LGBTQ and animal rights activist. Love meeting new people, exploring new styles of living, new technologies and gadgets, new ways of making money.

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  1. Great article. It is useful and some new ideas after reading this article are useful and a lot of new things and getting a lot of writing.

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