Gall’s Law

I know what you’re thinking. "Gall’s Law again? Isn’t that one of those overhyped concepts everyone pretends to follow?" You’ve probably seen people talk about starting small and simple, making things evolve naturally, and all that blah-blah. But let’s be real - most of the time, it’s just advice people throw around without thinking. You already know the usual stuff: don’t overcomplicate, pick one niche, stick to the basics, and let your content "grow." Sound familiar? Yeah, it’s been done.

But give me two minutes. That’s all. Let’s flip the way you think about it. Forget boring theories and rules that make no sense. By the end of this, you might just see why keeping things simple (and kind of messy) could make a huge difference in how your content connects with people. Stick around - it’s worth it.

Why Gall’s Law Isn’t All That Deep

Okay, so first, let’s trash the idea that Gall’s Law is something you have to follow. Like, who made this the golden rule of content creation? Gall’s Law says something like: "Complex systems that work always come from simpler systems that worked first." Big deal. Sounds cool, but let’s be honest—it doesn’t always apply. Sometimes, you want to skip the simple stuff and go straight for something big, messy, and complicated. Why? Because that’s just how some people work.

Nobody’s stopping you from doing whatever you feel like with your written content. Want to start with 15 different categories and no clear theme? Sure. Want to toss Gall’s Law in the trash and see what happens? Go ahead. Starting messy isn’t the worst thing ever. Sometimes, things work out even when you break the rules.

Do what you want. Make things chaotic. Skip the planning stage if that’s your vibe. You might fail, or you might stumble onto something that actually works. And funny enough, even if you don’t follow Gall’s Law on purpose, your work might end up proving it true anyway. That’s the weird part—it’s not something you really need to think about.

Keep It Scrappy, People Don’t Care About Perfection

Okay, written content marketing. The biggest mistake people make is trying to start perfect. Fancy design, perfect strategy, endless brainstorming - it’s exhausting. People don’t care about that polished stuff as much as you think. They just want something that grabs their attention and feels real.

• Write stuff that takes 15 minutes. Seriously. Don’t sit there obsessing over every word or structure. Put something out there and see how people react.
• Pick one simple topic. Stop overloading your content with ten ideas at once. Stick to one thing people actually care about for now.
• Use platforms that don’t make you want to scream. Don’t get caught up in complicated setups. Use Medium, Substack, or anything that’s easy to manage.

Honestly, nobody’s looking for the "perfect" piece of written content. Start scrappy, keep it light, and you’ll figure out what works later. Writing is about getting something out there, not winning a creativity contest.

Let Things Build Without Forcing It

Here’s the thing about content: it grows on its own if you let it. The more you try to control it, the harder it feels. Gall’s Law actually starts making sense here. When you keep things simple and consistent, complexity shows up naturally—without you even trying.

• Stick to one format at the beginning. Whether it’s opinion pieces, tutorials, or quick stories, choose something that feels easy and keep rolling with it.
• Add stuff gradually. Don’t throw in every feature and idea you’ve got from day one. Let your work grow based on what feels right.
• Pay attention to what people react to. When someone says, "That was cool," or you see more clicks on certain topics, go with that.

The cool part? You don’t even have to plan this growth. If you just keep putting content out there, things evolve naturally. That’s how you build something that lasts—by accident, half the time.

Stop Wasting Time on Stuff Nobody Reads

You know what’s exhausting? Overcommitting to ideas that go nowhere. Spending hours perfecting something only to realize nobody even noticed. Written content marketing gets tiring fast when you’re putting all your energy into the wrong things.

• Skip SEO in the beginning. Yes, keywords are great, but when you’re starting, nobody’s Googling you anyway.
• Don’t waste hours on design. Just write something readable and move on. Fancy layouts can wait.
• Stop spamming socials. Unless you already have followers, posting on Instagram 20 times isn’t helping your written content.

Keeping things simple doesn’t mean giving up on quality. It means knowing what matters and ditching what doesn’t. Your early work doesn’t need fireworks—it just needs to exist.

Written Content Evolves—Even If It Feels Outdated

Let’s be real. Everyone says blogging (yeah, here’s one of the eight mentions) is outdated. And sure, TikTok, Instagram, and YouTube might seem cooler, but written content isn’t going anywhere. Why? Because it still works. People still want substance, even when everyone else is chasing short-form trends.

• Bring old ideas back. You don’t always need new stuff. Revisit what you’ve written before and put a fresh spin on it.
• Switch formats when things feel stale. Feeling bored? Shorten your posts, make them punchier, or try something experimental.
• Mix and match. Add some interviews, FAQs, or even personal stories to keep your content from feeling repetitive.

Written content doesn’t fade out—it just shifts with what people need. Something that felt stale two years ago could suddenly work again. It’s all about adapting, not reinventing the wheel every five seconds.

You Don’t Need Perfection to Stay Relevant

The coolest part about written content is that it’s yours. You’re not stuck competing with influencers or viral videos. You’re just creating something that feels like you. Keeping it low-key works because it takes the pressure off.

• Write for yourself first. If nobody else reads it, at least you made something you liked. That’s enough to keep you going.
• Focus on topics that genuinely interest you. Don’t chase trends if they don’t match your vibe. People notice when your content feels forced.
• Let your content double as an archive. It’s not just for readers; it’s for you to track your growth, thoughts, and ideas over time.

Sticking to what feels natural keeps your work real. That’s what keeps written content alive—it’s personal, not performative.

Gall’s Law: It’s Basically "Start Simple"

Here’s the truth about Gall’s Law. It’s less of a rule and more like common sense. Starting with something simple gives you room to grow. No pressure, no stress—just a foundation that works.

• Post regularly, even if it’s small stuff. Consistency builds habits and momentum, no matter how messy your content is.
• Skip the fluff. Write what feels genuine, not what you think sounds smart. The simpler, the better.
• Let your interests shape the work. If your focus shifts, roll with it. Content grows as you grow.

Gall’s Law isn’t complicated. It’s just a reminder to stop trying so hard. Complexity shows up on its own when you’ve got something solid underneath.

So To Summarize...

Everything around us evolves, right? Gall’s Law in terms of blogging/written content marketing is just a casual way to think about building something that lasts. Start small, keep things simple, and don’t stress about making it perfect. Your work will grow when you let it breathe. Written content still matters because it’s real, personal, and focused in a way short-form trends just can’t match.