You’ve got a product to sell, and you want to do it online. You need to know how to reach your target market... Create compelling content? Forget it. You don't have a budget to spend on ads, and you're not keen on TikTok, so you're looking for blog articles that suggest some other ways? The fact that you're reading this page proves that you are a loser. Did you know that?
Did You Know?
- 93% of communication effectiveness is determined by nonverbal cues.
- Teams with high levels of personal interaction report 20% greater efficiency.
- Face-to-face requests are 34 times more successful than those made via email.
- People who have strong social relationships are 50% less likely to die prematurely.
- Engaging in deep conversations, rather than small talk, can increase happiness levels by 10%.
- Laughter increases blood flow by 22%, reducing stress and improving health.
Humor Skills
Ever thought about what makes you hit the follow button on social media? A good laugh has a lot to do with it, isn't it? When someone can make you chuckle, you're more likely to find them attractive and worth your time. Here's why humor is needed to attract potential customers and how you can use it to your advantage.
Humor Breaks the Ice
- First Impressions Matter: When you come across a new page or profile, a post that makes you laugh creates a positive first impression. It's like meeting someone who cracks a good joke the first time you meet; you instantly warm up to them, right?
- Relatable Content: Comedy often comes from everyday situations that we all find ourselves in. By pointing out the humor in these common experiences, you make your content relatable. People think, "Hey, that's so true!" and they're more likely to stick around for more.
- Breaking Down Barriers: A well-timed joke or a funny observation can make potential followers feel like they're in on the joke with you. It breaks down the virtual barrier between you and them, making your social media space feel welcoming.
Laughter Builds Connection
- Sharing a Laugh Creates Bonds: Think about your friends. Chances are, the ones you laugh with most are the ones you feel closest to. It works the same way online. If you can make someone laugh, you're on your way to building a connection.
- Humor Shows Personality: Letting your sense of humor shine through shows followers that there's a real person behind the screen. It's refreshing, isn't it? In a sea of polished, perfect content, a little goofiness stands out.
- Engagement Through Laughter: When people find something funny, they're hugely more likely to share it, comment on it, or like it. Each interaction increases your visibility, helping you reach even more potential followers.
You're building an environment where people feel good, making them more likely to want to stick around and see what you'll say next. Humor makes your online presence feel more human and, by extension, more attractive to new users.
Okay, so you're Brad Pitt.
Did You Know?
- Employees who report having friends at work are 7 times more likely to be engaged in their jobs.
- Personalized customer service interactions can increase sales by 20%.
- 85% of jobs are filled through networking and personal connections.
- Patients with empathetic doctors have 19% higher recovery rates.
- Students who receive personal feedback perform 30% better than those who don't.
- Meeting in person increases the likelihood of closing a deal by 40%.
- Volunteering in community services leads to a 24% lower risk of early death, attributed to social interaction.
Skill To Show Your Heart
When people think of someone who's funny, they often don't see past the humor to the person underneath. But, I think you and I know there's a lot more to it, isn't it? Being funny doesn't mean you lack depth. In fact, showing that you're a caring, thoughtful person can make people love you even more. Here's how you can show your audience the full picture.
Show Your True Colors
- Share Your Stories: Everyone has moments that have shaped them. Sharing these stories shows your audience that there's a lot of life behind your laughs. You see, it's these stories that make you relatable.
- Talk About What You Care About: Whether it's a cause you're passionate about or just little things that mean a lot to you, talking about these shows you're a person with feelings and values.
- Listen and Respond: When people reach out to you, taking the time to listen and respond thoughtfully shows you care. It's not just about broadcasting your thoughts; it's a two-way conversation.
Kindness Speaks Itself
- Acts of Kindness: Small acts of kindness can speak volumes. Whether it's highlighting someone else's achievements or helping out in a small way, these acts show you're kind.
- Positive Vibes: Spreading positivity through your content makes people's days a little brighter. It's a hugely powerful tool, right? It shows you're not just there to entertain; you're there to uplift.
- Acknowledging Others: Everyone wants to feel seen and heard. By acknowledging the people who interact with you, you show that you value them. It's a simple thing, but it goes a long way.
Thoughtfulness in Action
- Mindful Content: Before you post something, think about how it will affect your followers. This shows you're considerate and thoughtful about the impact of your words.
- Educate and Inform: Sharing knowledge or useful tips demonstrates that you're not just about laughs; you're also there to add value to people's lives. Isn't it great when you can learn something new while being entertained?
- Engage Meaningfully: Engagement shouldn't be superficial. When you engage, make it meaningful. Ask questions, seek opinions, and genuinely interact with the responses. It shows you're not just there for the likes.
Beyond the Screen
- Supportive Groups of People: Building a Group where members support each other, not just you, shows that you care about more than just personal gain. It's about creating a space where everyone feels valued.
- Live Interactions: If you ever get the chance to interact with your followers live, either through events or live streams, it's a fantastic opportunity to show your genuine self. The unscripted nature of live interactions means your kindness and thoughtfulness can shine through naturally.
- Personal Touch: Personalizing your interactions as much as possible makes people feel special. Remembering details from past conversations or tailoring your content to suit your community's needs shows you pay attention and care.
People are drawn to kindness. Prove that you have lovely qualities, and you'll not only find more people following you but also a community that genuinely supports you.
What Do You Advocate?
Are you willing to share what you love? Show your creativity and earn rewards. Websites, AI tools, community & coaching.
Did You Know?
- Only 7% of workers feel productive during regular work hours, citing lack of human interaction as a key issue.
- Two-thirds of consumers prefer human over digital interactions when seeking customer service.
- 80% of people prefer face-to-face meetings because they build stronger, more meaningful business relationships.
- A smile can make someone's brain react as strongly as receiving up to 16,000 British Pounds in cash.
- Having a best friend at work can increase a worker's productivity by up to 50%.
- 64% of people say that speaking on the phone or in person provides the deepest sense of connection with others.
- People are 12 times more likely to feel engaged when working on a team that prioritizes face-to-face communication.
Skill To Show Your Struggles
We often think we need to put our best foot forward, right? But I think there's something hugely powerful in sharing the not-so-shiny parts of our journey. When you open up about the bumps along the way, you're doing more than just telling stories. You're building connections.
Why Failures Are Fascinating
- Relatability: Everyone has faced setbacks. When you share yours, people see themselves in your stories, making them feel closer to you.
- Growth Stories: Showing how you've grown from your failures is inspiring. It tells others that it's okay to fall, as long as you get back up.
- Honesty Appeals: In a world full of perfect social media posts, honesty stands out. Admitting your failures shows you're genuine, and people are drawn to that.
Hard Work Pays Off
- Behind-the-Scenes: Share the effort that goes into what you do. Whether it's late nights, early mornings, or endless revisions, let people see the work behind the success.
- The Learning Curve: Talk about the new skills you're picking up, even (and especially) if it's tough going. It shows you're committed to improvement, which is hugely admirable.
- Persistence: By talking about how you keep pushing despite the odds, you encourage others to do the same. Your journey can motivate people to stick with their goals, too.
"I'm trying to hard, Brandon, but it feels like the whole world is against me!"
"Sweetheart, stop being sorry for yourself. I know you're hardworking, but you're not the one to decide you are hardworking or not. Show them exactly what you do. Let them judge you. And more importantly, never let their judgements sway your judgement."
"Are you telling me to be more positive or something, darling...?
"Yes."
Your Inexperience Is a Gem
- Admit When You Don't Know: There's something refreshing about someone who can say, "I don't know, but I'll find out." It shows humility and a willingness to learn.
- Ask for Help: Letting others contribute to your journey not only helps you but also makes them feel valued. It's a win-win situation, isn't it?
- Celebrate Learning: When you finally crack something you've been struggling with, share that victory. It's not just your win; it's a win for everyone who supported you along the way.
Be Transparent
- Mistakes Are Okay: When you talk about the mistakes you've made, it demystifies the process of success. It shows that missteps are part of the journey, not the end of the road.
- Involve Your Followers: By being open about where you need to grow, you give your followers a chance to be part of your story. They can offer advice, share resources, or just cheer you on.
- Build Trust: This level of openness fosters trust. When followers trust you, they're more likely to support you - by sharing your content, recommending you to friends, or yes, buying your products.
Sharing the real story, with all its ups and downs, creates a bond that glossy success stories just can't match. It makes you more relatable, shows you're human, and builds a community around your journey. People want to support someone they believe in, someone who's honest about their path, including the struggles. That connection? It's invaluable.
And when it comes time for them to choose where to spend their money, they'll remember the person who showed them the whole picture, not just the highlight reel.
Skill To Express 'Unfiltered' Opinions
Feeling like you’re holding back your true thoughts? That sensation of a storm inside, eager to burst forth? That's precisely where true connection begins - skills to say things that AI is afraid of saying - or not allowed to say.
The Strength in Raw Feelings
- Deep Connections: Sharing what you truly feel connects you with others on a meaningful level. It's about finding those who resonate with your honesty, right?
- Memorable Moments: People recall how you make them feel. Openly expressing your feelings leaves a deeper mark than any fact could.
- Stand Out: In a world full of cautious replies, your genuine self is a breath of fresh air.
Speak Your Mind
- Vulnerability is Strong: Showing your soft side isn't weakness. It attracts people to you, reflecting their own insecurities and aspirations.
- First Thoughts: Often, what springs to mind first is most truthful. Don't hold back these thoughts; they distinguish you.
- Innovative Ideas: Got an out-there idea? Voice it! The most outlandish ideas often ignite change, showing you dare to dream big.
Creativity Unleashed
- Freedom in Creativity: Letting go of the need for neutrality opens up unprecedented creative avenues. Your imagination is limitless.
- Daring Statements: Use your voice for bold, new ideas. It’s about proving you’re not just another echo.
- Messy Process: The creative journey is chaotic. It's not about having all answers but exploring various routes to see where they lead.
Sincere Emotions
- Moving Narratives: Tell stories that stir you. Speaking from the heart invites others to share in your emotions.
- Imperfection Welcome: Admitting uncertainty or errors makes you approachable, showing your humanity.
- Fervor Over Flawlessness: Perfection isn't the goal; showing your enthusiasm is. Your fervor can motivate others to feel passionately, too.
Letting your true self shine - full of emotion, unbridled, and uncensored - is incredibly freeing. You move beyond the need for perfection, sharing your life in a way that's utterly real and unfiltered.
Genuineness is rare nowadays. No matter how genuine you're trying to be, users either don't believe you're being genuine, or users themselves aren't genuine. Then say what you want to say - so long as you're stick to the political correctness, that's the marketing skill that will truly shine.
