There are of course many different ways that you can make a good income online. Affiliate marketing is one of the best ways and also one of the easiest ways to get started because you don’t have to worry about the whole product creation process. All you need to do is find a ready-made product with an affiliate program and offer it to people who might be interested in the benefits it offers.
But have you ever considered creating your own products and selling them yourself? Most digital marketers rule this strategy out very early on. After all it must be both time consuming as well as very costly to create a product – even one as simple as an eBook?
However, a new product has just been released by David Lightbody and Heidi Anderson which sets out to dispel this myth. David and Heidi are both relatively new to the digital marketing scene themselves but they have already created several products of their own, in a variety of niches.
The product is called “The Digital Marketing Launchpad” – “How to create, market and sell your own products without spending a penny”. This is obviously a bold claim so let’s take a closer look at what’s inside.
The book is divided into four sections. In the first section, David and Heidi set out how they carry out the research for their products. This is a very important stage in the process of creating products. Remember, you can produce the most wonderfully informative product, which is beautifully written and broken up by lots of tasteful images. But If you have created a product which is on a subject that nobody is really looking for then your wonderful product could turn out to be a complete flop.
David Lightbody and Heidi Anderson
That’s why it’s so important to research your subject thoroughly to come up with a topic that people are actively searching for and want to know more about. As David and Heidi say, “If you can find the questions that people are asking, and provide the best possible answers, then you have an excellent chance of producing a product that people will be ready to pay you good money for.”
The second section covers a whole host of tools that you can use for creating your product. This is where many people can be put off the idea of creating their own product because they think that all these tools will cost them a small fortune. However, “The digital Marketing Launchpad” has a complete section dedicated to showing you the tools which you can use – completely for free – that will do just as good a job as their big name (and high priced) competitors.
The money you could save just by using this section alone is probably worth more than the cost of the book!
The third section is all about marketing your product. This is another thing that puts many marketers off creating their own products. The thought of trying to create adverts – never mind the cost of them, is enough to make most people run a mile!
However, “The Digital Marketing Launchpad” has got you covered here too! There are many ways to get your product in front of thousands of potential customers – again without having to spend anything to do it. David and Heidi describe how they use the power and reach of social media to reach out to people and get eyes on what they want to sell. There are other ways to get free traffic to your site and your product and these all get covered too.
And finally, you need to be able to take customers payments when they decide they want to buy your product. To do this you will need to create a sales page on your website along with some effective sales copy. To get a programmer to do this for you as well as a copywriter to create your sales copy would probably cost you a four-figure sum.
In section four of “The Digital Marketing Launchpad”, David and Heidi show you the tools you can use – again completely for free – to create your own sales page. They also show you their exact formula for writing a high-converting sales headline as well as how to structure the rest of your sales message. You can even use free tools to take your customers’ payments – no expensive merchant facilities required.
The bottom line is – you really can create your own highly sought-after digital products without spending anything to put them together. You can also market them and sell them at absolutely zero-cost, too.
If you have ever thought about creating your own digital products but were put off, either because you thought you couldn’t do it or that it would cost too much, then “The Digital Marketing Launchpad” is the very thing you have been looking for to help you get started.
