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How Does Color Impact Branding and Conversions?

Over the years, continuous research has unveiled a quite surprising truth: color choices can profoundly impact a business’s ability to turn a

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__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f3080":{"name":"Main Accent","parent":-1},"f2bba":{"name":"Main Light 10","parent":"f3080"},"trewq":{"name":"Main Light 30","parent":"f3080"},"poiuy":{"name":"Main Light 80","parent":"f3080"},"f83d7":{"name":"Main Light 80","parent":"f3080"},"frty6":{"name":"Main Light 45","parent":"f3080"},"flktr":{"name":"Main Light 80","parent":"f3080"}},"gradients":[]},"palettes":[{"name":"Default","value":{"colors":{"f3080":{"val":"var(--tcb-skin-color-2)"},"f2bba":{"val":"rgba(247, 247, 247, 0.5)","hsl_parent_dependency":{"h":0,"l":0.97,"s":0}},"trewq":{"val":"rgba(247, 247, 247, 0.7)","hsl_parent_dependency":{"h":0,"l":0.97,"s":0}},"poiuy":{"val":"rgba(247, 247, 247, 0.35)","hsl_parent_dependency":{"h":0,"l":0.97,"s":0}},"f83d7":{"val":"rgba(247, 247, 247, 0.4)","hsl_parent_dependency":{"h":0,"l":0.97,"s":0}},"frty6":{"val":"rgba(247, 247, 247, 0.2)","hsl_parent_dependency":{"h":0,"l":0.97,"s":0}},"flktr":{"val":"rgba(247, 247, 247, 0.8)","hsl_parent_dependency":{"h":0,"l":0.97,"s":0}}},"gradients":[]},"original":{"colors":{"f3080":{"val":"rgb(23, 23, 22)","hsl":{"h":60,"s":0.02,"l":0.09}},"f2bba":{"val":"rgba(23, 23, 22, 0.5)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.5}},"trewq":{"val":"rgba(23, 23, 22, 0.7)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.7}},"poiuy":{"val":"rgba(23, 23, 22, 0.35)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.35}},"f83d7":{"val":"rgba(23, 23, 22, 0.4)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.4}},"frty6":{"val":"rgba(23, 23, 22, 0.2)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.2}},"flktr":{"val":"rgba(23, 23, 22, 0.8)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.8}}},"gradients":[]}}]}__CONFIG_colors_palette__

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